Tag Archives: Writing Business

THE ROAD TO LAUNCH – PART ONE: CONCEPTION

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These days, a lot goes into publishing a successful book. This series of articles discusses the stages of writing from conception to launch.

BEFORE THE WRITING STARTS

The Benefits of Getting Organized

As a writer, you may know all too well the disappointment of a project that has gone awry. Without a clear plan of attack sketched out from the beginning, it can be easy to lose your initial momentum. Writer’s block may occur from a simple lack of knowing your next move. Without some sort of map to guide you, your writing could drift, losing clarity and effectiveness.

Knowing what comes next is helpful because it gives you a list of manageable goals and provides you with direction. Planning ahead can help to keep you focused and strengthen your writing. Breaking down your project with an outline is the most efficient way to accomplish your goals and meet your expectations.

There are many steps in any writing project and taking the time to address them beforehand can get you to the finish line in a timely manner – knowing you’ve done your very best.

Build a Community Around Your Ideas

Nothing great has ever been built alone so the community you build in this initial stage will serve as your first buyers, your first reviewers, and your support system throughout the entire process. Find your potential readers and ask them questions. Tell them you have a product to launch and you want to share some of it with them to get their opinion and maybe they might buy it. But in any case, it would be great to have their help while you’re putting it together. Over time it will build you up as an expert in your niche.

There are many steps that go into building excitement and interest for your project before the process of writing begins. It’s a good idea to create a schedule to tackle the following objectives while at the same time, creating a writing strategy.

  • Talk to Your Potential Readers
  • Research Similar Books
  • Practice Strategic Networking
  • Build an Email List
  • Document the Journey
  • Build a Launch Team

Depending on your goals, it may be a good idea to become even more involved with your community. Here are some other options to consider:

  • Join Facebook Groups
  • Join LinkedIn Groups
  • Message Group Members Directly to Create Authentic Connections
  • Do Some Market Outreach
  • Attend Local Meetups
  • Join Relevant Forums

Not only will these methods help grow your network, but they will grow your knowledge base, your understanding of your audience and your genre, improve your skills, and will help expand and refine your ideas.

Create Yourself a Schedule

I know first-hand how overwhelming things can get when you start to take your business of writing seriously. The best way I’ve found to keep it all in perspective is by creating a weekly excel sheet that lists all of my goals for each day.

I record my time spent on each activity to manage my time, stay on task, and reach my goals that much quicker. Like most others, I manage a day job, family, fun, and other responsibilities as well as my writing career.

Prepare a Writing Strategy

For your best chances of success, whatever your subject matter, start with an outline. An organized and detailed plan that tells you what to write about and when. A strategy that can be broken down into manageable parts that can be written each in one sitting.

By creating your outline, you tackle the difficulties of theme, character development, and plot from the beginning. Breaking down your writing goals into smaller sections or scenes makes it easier to tackle one piece at a time. This enables you to know exactly what to focus on at any given moment. Knowing what is needed and when helps keep your writing focused without the stress of the entire undertaking weighing you down or misdirecting your train of thought.

Outlining works with all genres. Keeping pace with an outline that has proven successful in your genre can help you captivate your audience and keep them reading. Although there’s no rule that you have to go with any particular style, so feel free to create your own. Be mindful that it’s a good idea to know what has worked for others before you get started.

Focus on the Task at Hand

Always refer back to your schedule and focus on the task at hand. It’s best to start with the most difficult tasks first and limit your time spent on each. It can all become overwhelming without some degree of discipline.

Consistency is key. Relationships are formed over time through participation. Knowledge is gained by being open to the ideas and insight of others, questioning and commenting on what you learn along the way.

Taking time to create your outline and flesh out your story will make it that much stronger when it comes time to write.

Reward Yourself

Reward not only feels good but reinforces behavior and helps create habits. Create a system of reward for accomplishing your goals, like an espresso or something else that feels good.

Take a Break

As you embark on your journey there will be much to accomplish, all of which requires some hard work on your part. Be sure to take days off on a regular basis to rest and rejuvenate so you don’t run the risk of becoming burned out.

I set a stop time each day no matter what. If something doesn’t get done, it moves to the next day’s schedule. I try to accomplish the most important things first, so critical items don’t get overlooked.

When my weekend rolls around I leave the business of writing on the back burner and give my mind a couple of days to recover.

Making the most out of your off-time will keep you happy, healthy, and more productive.

🙂

 

 

 

Is Your Writing Fueled by Passion?

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If you are a writer you know the difference between creating content and inspired writing. Creating content is a process while inspiration is an explosion of passion. You can feel it when the words you write spill onto the page as if on fire.

Why You Should Write Inspired

Writing that’s inspired gets us hooked. It sells us things we wouldn’t otherwise buy. Inspired writing motivates us to take action because it ignites our own passion. It can create burning desire, need and want. It pulls us in and feeds us something we’ve been craving.

Content can be methodical, sometimes appearing as reworked copy that’s been sold to us from many other sources. Writing that’s inspired packs a certain punch that ordinary content just doesn’t provide.

As writers, we are faced with the challenge of creating content that grabs the reader’s attention, selling them whatever brand, book, or service that we promote. From our bios to our sales copy we are put in the position where we must entice, enchant, inform, and sell.

Writing inspired is fueled by our true voice, it has a magical element within it that readers devour. The simple truth all writers face is that they need great copy, and inspired writing creates exactly that.

Where to Find Inspiration

Read copy that inspires you. But where do we look for inspiration… if you are a writer of any kind, the best place to be inspired by copywriting is at Crayon.co. You’ll find thousands of useful examples of inspired writing and you can use them to fuel your own writing.

You can also try new things as often as possible which often gives rise to inspiration. Learn new things every day. Recall an event or a moment that fueled your passion for writing and practice capturing that moment.

These are all great ways to become inspired to write from the passionate place within.

How to Write Inspired

When you have an inspiring idea, give yourself a moment to soak it in, allow it wash through your mind and your senses and begin to unfold to you. Take what’s unfolding and write with purpose, just to get the passion down on paper. You can organize and edit later so don’t let trivialities get in the way of the moment.

Just let yourself write. Pay attention to the small details that are developing from your initial inspiration. Use them to continue writing or to make a list of bullet points you’d like to cover. These details will expand upon the inspiration that got you started and deepen its meaning.

All the time, remain aware of the inspiration you were hoping to capture, that one idea, the thing that sparked you and got the writing rolling. You want to capture the main essence of what your writing, the big picture. You can do this by being descriptive and including examples that the reader can relate to.

The Payoffs

The payoff for practicing inspired writing is content that is better appreciated and additionally shared more often by readers. This is a good practice to help acquire your voice in writing as well, because it’s content that comes from deep within you and has a different feel, often expressing your voice more freely. Inspired writing may also come across as more personal to your reader as if they’re getting to know you through your writing style because you express yourself freely through this writing process.

You will improve your writing and content creation abilities and therefore stand to gain a greater following. The benefits of writing inspired are substantial with regular practice and will help you grow as a writer.

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The 7 Best Email Marketing Services

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Your author platform could have a robust and reliable email marketing service to meet your needs for promotion and networking.

Email marketing services help you engage your network more effectively. They let you manage your contacts and separate them into groups for different types of campaigns. Having an email marketing service also enables you to track the performance of your campaigns.

If you don’t have one now, but think you could benefit from having one then check out the list below.


 

mailchimp-logo (1)

  • Integrates with WordPress, Magneto, Shopify, and many other platforms
  • Easy email creator
  • Merge tags
  • Autoresponders
  • Sort contacts
  • Simple tracking and analytics.
  • How-tos, videos, and tutorials.
  • MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month

Learn More About MailChimp

 


logo

  • Easy to use and beginner friendly
  • You can easily manage your email lists, contacts, email templates, and more
  • Easy tracking and reporting
  • Built-in social media sharing tools
  • Image library
  • 1GB of storage for your own files
  • Online training
  • 60-day free trial (no credit card required)
  • Regular pricing starts as low as $20/month

Learn More About Constant Contact

 


aweber-software-review

  • Connects to most platforms including WordPress
  • Email templates
  • List management
  • Autoresponders
  • Email tracking
  • How-tos and tutorials
  • 30-day free trial
  • Regular pricing starts from $19/month

Learn More About AWeber

 


ConvertKit

  • Easy to use
  • Allows you to offer content upgrades and incentives with email signup forms
  • Auto-responders
  • Sort Contacts
  • Pricing for ConvertKit plans start from $29/month

Learn More About ConvertKit

 


getresponse

  • Easy to use
  • Marketing automation tools
  • Drag and drop builder
  • Create campaigns
  • Sort contacts
  • Responsive forms
  • Landing pages
  • Tracking
  • Autoresponders
  • Integrates with third party lead generation software
  • Free learning material including videos, webinars, how-tos, guides, etc.
  • 30-day free trial. Their pricing starts from $15/month

Learn More About GetResponse

 


campaign-monitor

  • Drag and drop email builder
  • Email campaign builder
  • Drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions
  • Personalize emails with rich customer data
  • A/B testing, tracking, optimization, and social sharing tools
  • How-tos
  • Campaign Monitor’s pricing plans start from $9/month

Learn More About Campaign Monitor

 


AC_logo_300

  • Combines your email marketing, automation, with CRM and sales
  • Email template editor
  • Segment contacts based on their actions, location, behavior, and social data
  • Fetch additional data about your contacts using only their email address
  • Integrates with some third-party software including WordPress
  • You can also send SMS messages to your contacts for follow up on campaigns
  • ActiveCampaign’s plans start from $9/month

Learn More About ActiveCampaign

 


Getting to the Business of Writing

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You should be creating  content on a weekly basis to keep your audience coming back to your platform, to keep your brand fresh in their minds.

Creating  Content

You should write daily in order to find your voice and improve your writing technique. You will be creating content for your blog and you should schedule that into your writing time. If you’re looking for ideas for what to write about, turn to what you know. If you’re a writer than chances are you’re learning new things every day, and not just things related to writing. What you are experiencing, what you’ve seen, and what you’ve heard are all great content inspirations. You have an endless amount of topics to choose from to meet your daily writing challenge.

Writer’s Block

Writer’s block does not exist. You can write about anything, including your inability to write. Your failure to put words on paper stems from your expectation of what you may produce or the subject you want to write about. You should eliminate distractions so you can focus on your writing when the scheduled time arrives. Carve out a good time of day for the task and prepare your environment beforehand.

By writing every day, you exercise your ability. So when it comes time to write things like a scene for your book, it will flow almost effortlessly from you and you’ll experience no writer’s block at all.

Editorial Calendar

You want to take the time to step away from your writing but have a set schedule to get to the task of editing it. You have taken the challenge to write every day, regardless of what it sounds like so you should also be committing to a strict schedule to edit.

It won’t all sound amazing after you’ve taken the time to get a fresh perspective. But now with a fresh set of eyes, you can rework your words into usable content.

Writing Well Consistently

Once you make a habit of writing every day, the ideas just come. You get into a flow state where the words just come naturally. The more you write, the more you’ll have to say. If you make that commitment to show up then your writing will consistently improve. Eventually what you have to say will become more compelling and more persuasive.

It’s true that the writing will be difficult at first, but your commitment will pay off by bringing you the success in writing that you’re aiming for.

Give yourself the liberty to write like crap. Remember that writing is something you learn by doing.