Tag Archives: The Business of Writing

What Your Author Platform Could Be Doing!

THE 7 BEST EMAIL MARKETING SERVICES

The 7 Best Email Marketing Services

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Your author platform could have a robust and reliable email marketing service to meet your needs for promotion and networking.

Email marketing services help you engage your network more effectively. They let you manage your contacts and separate them into groups for different types of campaigns. Having an email marketing service also enables you to track the performance of your campaigns.

If you don’t have one now, but think you could benefit from having one then check out the list below.


 

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  • Integrates with WordPress, Magneto, Shopify, and many other platforms
  • Easy email creator
  • Merge tags
  • Autoresponders
  • Sort contacts
  • Simple tracking and analytics.
  • How-tos, videos, and tutorials.
  • MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month

Learn More About MailChimp

 


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  • Easy to use and beginner friendly
  • You can easily manage your email lists, contacts, email templates, and more
  • Easy tracking and reporting
  • Built-in social media sharing tools
  • Image library
  • 1GB of storage for your own files
  • Online training
  • 60-day free trial (no credit card required)
  • Regular pricing starts as low as $20/month

Learn More About Constant Contact

 


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  • Connects to most platforms including WordPress
  • Email templates
  • List management
  • Autoresponders
  • Email tracking
  • How-tos and tutorials
  • 30-day free trial
  • Regular pricing starts from $19/month

Learn More About AWeber

 


ConvertKit

  • Easy to use
  • Allows you to offer content upgrades and incentives with email signup forms
  • Auto-responders
  • Sort Contacts
  • Pricing for ConvertKit plans start from $29/month

Learn More About ConvertKit

 


getresponse

  • Easy to use
  • Marketing automation tools
  • Drag and drop builder
  • Create campaigns
  • Sort contacts
  • Responsive forms
  • Landing pages
  • Tracking
  • Autoresponders
  • Integrates with third party lead generation software
  • Free learning material including videos, webinars, how-tos, guides, etc.
  • 30-day free trial. Their pricing starts from $15/month

Learn More About GetResponse

 


campaign-monitor

  • Drag and drop email builder
  • Email campaign builder
  • Drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions
  • Personalize emails with rich customer data
  • A/B testing, tracking, optimization, and social sharing tools
  • How-tos
  • Campaign Monitor’s pricing plans start from $9/month

Learn More About Campaign Monitor

 


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  • Combines your email marketing, automation, with CRM and sales
  • Email template editor
  • Segment contacts based on their actions, location, behavior, and social data
  • Fetch additional data about your contacts using only their email address
  • Integrates with some third-party software including WordPress
  • You can also send SMS messages to your contacts for follow up on campaigns
  • ActiveCampaign’s plans start from $9/month

Learn More About ActiveCampaign

 


Are You Really Your Own Worst Critic?

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What Do You Think of Your Writing?

If you’re a writer then you know that feeling, the one you have after you read and reread what you’ve created.

You struggle for some sort of self-validation.

You know it’s ridiculous to try, there’s no way you can see your own work through someone else’s eyes.

Will people like it?

A Peek Into Your Mind

Sitting at your keyboard your eyes trace over the familiar words that you’ve so painstakingly crafted. Either you think it’s brilliant or you’re unsure. If it sucks, you certainly wouldn’t leave it in that state. You read along, you think you’ve got it, it all sounds right in your head.

BING! BING! BING!

Check yourself, stop what you’re doing. It’s someone else’s turn to have a look. You know the truth here. You can’t be objective. You’re reading the story as it plays out in your mind and not by the words that you’ve written. Truth.

Why Your Friends and Family Can’t Be Trusted

You do the first thing you can and share what you’ve got with that one trusted friend or any family that you can muster.

  • The first thing to note, your family has been roped into this.
  • The second thing, their reading because they feel like they have to.
  • Thirdly, they love you and aren’t going to be objective either. If they are, your situation is extremely rare.
  • Your friend is your best friend for a reason, they’ll be more honest but most likely want to steer clear of crushing you. They know you love writing, it’s your passion. They’re not going to jeopardize that by telling you the absolute truth if it’s crap.

At least you know what your next move is. You’ve read up on the business of writing and you know that good writer’s get themselves a good group of beta-readers. So you go through the motions, sending them chapter by chapter. You’re getting their feedback and you’re thrilled that they like it. Sure it’s not perfect, there are some areas that need perfecting, but of course there are, you expected that right? Yes, you did. Now you’re golden! Nope, think again.

What Aren’t Your Beta Readers Saying to You

What are your beta reader’s not telling you? Not every person who writes or reads is trained in the art of constructive criticism. And even if they are, do you think they want to hurt your feelings. It’s widely known that so many writers absolutely cannot take any form of rejection. It’s true, most writer’s cringe, denying their bad reviews, explaining them away. But not before taking it personally.

Is there some chance that you’re not getting the feedback you need? Great, just what you didn’t want to hear, right?

Before you dive into the world of beta-reading and build up your team, think of what your needing from them. We all ask for their honest opinion but are we prepared for the feedback.

  • Are they trained in constructive criticism?
  • Do they write in your genre?
  • Are they someone who’s writing you respect?
  • Do you trust them to tell you the truth?

Will you get upset if they tell you something you don’t want to hear? They think you will. It might be that they aren’t skilled at constructive criticism. They might shy away from stating what’s obvious to them that you somehow missed.

Why the hell are we so delicate you might ask? Because we’ve toiled away, bleeding our hearts out and it all sounded great in our minds while we were at it. We’ve spent hours and hours in the editing chair. We did our very best, followed all the rules we read in Stephen King’s book on writing. We put up the hefty fee to have our work edited by a professional even, and we made the necessary changes. See… we corrected the spots where we screwed up. But is there still something more that’s being overlooked here?

What You Can Do

While it’s true that there will always be a percentage of people that your writing just doesn’t resonate with. And there will always be the haters or the people that think they are better than you. There will always be a someone that rejects your style of writing. But, is there a message you’re missing, or something that’s been left unsaid entirely.

Take the time to make a list of what you expect from your beta-readers. Make sure the people that are reading for you are qualified to give you the feedback you’re looking for. If you just want to see if they like it, you can ask just about anyone to read for you. But if you want to grow as a writer and improve your craft, you’ll look for just the right fit. You’ll beg them to shred your work, demand that they hold nothing back. And the best part, you’ll love every ounce of criticism. It’s golden.

 

Writing to Make a Difference

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To all the writers I know and have met through social media, I want to say that I believe in you.

I believe that what you have to say can have an impact on the world around you. I believe that you are special and talented and I stand in awe of what most of you have accomplished already. I applaud all of your efforts, especially the time and care you’ve put into creating your works of art.

I hope that I can serve as some sort of inspiration by working tirelessly to compile resources and information to make your entire writing and authoring experience easier and more enjoyable.

As a graphic designer, I am currently writing a book that will help you understand how to go about creating all of the images you will need to successfully brand yourself as an author, publish your book, and market your book and your author platform.

This is something I’ve been working on for a while now. I have come to understand that there are so many of you out there who have something amazing to share but just don’t have the financial resources to get the graphics you need that would most likely serve to launch your successful writing career.

Visual imagery attracts the eye, it draws the viewer into what you’re attempting to promote. If you don’t have great graphics to support what you are trying to sell, the chances of you reaching the audience that’s available to you are substantially reduced. You are more than qualified to do the writing that people will enjoy. But you could benefit by having imagery that lives up to what you have to offer and attracts as many new readers to you as possible.

I hope you will find the information I have to share as a helpful resource as you continue along your journey. I want to make creating the graphics you need fun, easy, and affordable. I’m including templates and examples as well as free resources to help you get the graphic design work done on your own. I think you will not only enjoy the process of creating your own imagery, you’ll see the results in your growing network and book sales.

If you have any suggestions for information you’d like me to include, please let me know in the comments section 🙂

All my best,

Michelle Rene


Coming Soon!

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If you need help with your book cover or author graphics right away, I’m here to serve you…

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Wednesdays Visual Writing Prompt

forest-1031022_960_720Wednesdays Visual Writing Prompt

Use this prompt to think outside the box, to go somewhere with your writing that you had never dare go before. See what kind of magic you can work with that brilliant mind of yours. You are a story-teller so this should be a breeze.

Maybe you could use this prompt to add a scene to the current book you are writing. Maybe you could start a short story that you can give away for free to subscribers of your blog. A picture like this can spark ideas you may never have considered.

The Rules

There aren’t really many rules, just enough to get your blog some attention and get new people interested in your writing or the current book you have to offer.

  • Write in any genre you like – poetry too
  • Tag this post in your post (share this post to your WordPress blog as a new post) so I can find you (it will ping back to this post), then I can check out your work, and promote you on my social sites.
  • If you want, when you’re done, Check which famous writer you write like with a statistical analysis tool, which analyzes your word choice and writing style and compares them with those of the famous writers. Just paste your completed work at  I Write Like – You will be given a badge that says which famous author you write like and you can paste the html into the end of your Wednesday Visual Writers Prompt, if you like, to show us all your badge! AWESOME!
  • You have until the following Tuesday to complete this writers prompt, then I will be posting a new one on the following day, next Wednesday.

If you have any suggestions for future Wednesday Visual Writing Prompts, please let me know in the comments 🙂

I look forward to reading your writing.

(if you post past the deadline I will do my best to read your work and share it on my social networks as time permits).

Have Fun!