Tag Archives: self publishing

THE ROAD TO LAUNCH – PART THREE: PRODUCTION

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These steps are a guide to aid you in a successful book launch. If you missed the first steps, you can find them here:

THE ROAD TO LAUNCH – PART ONE: CONCEPTION

THE ROAD TO LAUNCH – PART TWO: WRITING

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You read all the time about book promotion or book marketing and I know it sounds like a helluva lot of work. It is. There’s no way around it. But if you want a successful book launch or your best chance at becoming a bestseller, then you need to take a look at your options and get organized.

During this stage of your book launch, you want to build interest in your book. You will want to share the process to get your followers more deeply involved and to create demand for your book.

  • You can start by getting your followers engaged in the production of your book.
  • Seek and publish interviews with the leaders in your field.
  • Start getting review commitments.
  • You should also begin laying the groundwork for a book marketing and publicity campaign.

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ENGAGE YOUR FANS AND SET THE GROUNDWORK FOR LAUNCH

It’s time to make creative decisions like what to edit, which cover to use, and what the title of your book should be. Document that process and get your fans involved in key decisions, it will pay off on launch day.

Facebook Live Video

Facebook Live video generates massive engagement within the platform. In fact, according to Facebook’s own data, Live videos on the platform are watched on average three times longer than regular videos. Take advantage of this during the production process by live streaming as you make key decisions about the book such as choosing the artwork, title, and launch date.

Poll Your Fans

Polls are an incredible way to better understand who your audience is and what they actually want. Try coming up with three or four different title options and see which performs the best in your communities. Doing so will lead to more informed decisions while simultaneously giving your potential readers some sense of ownership.

Split Test Your Creative

In a similar vein to polling, it’s a good idea to use advertising tools like Facebook as a way of testing titles and cover artwork in a much more public setting. Run an ad split-testing multiple title choices, the one with the most engagement wins. Doing this will give you a better idea of what the entire market is looking for.

Create Q&A Videos

Q&A is a fantastic format that people tend to gravitate towards because it provides specific context. Using Facebook Live, or regular video, try taking the time to collect a few questions about your topic or your book from your community and give thoughtful answers to them.

Create a Q&A Podcast

The beauty of video is that once you are finished with it you will have perfectly good audio to use. If you’ve done the Q&A video I would suggest that you pull the audio from those files and turn it into a podcast for some additional reach.

Create a Book Trailer

If you have the time and the dollars to spend, creating a book trailer can be a fantastic way to promote additional excitement for your book launch. The best book trailers focus on the main problem that the book intends to solve while not giving away too much information.

Create an Explainer Video

If you don’t have the dollars to get a professional book trailer done or if you want to create more videos, consider getting in front of the camera and explain what the book is about, what problem it solves, and who it’s for. It may not be fancy, but clearly explaining your book is never a bad thing.

Work With Your Book Launch Team

As you move into the pre-launch stage of your journey you will need to start recruiting people to be on your book launch team. These are the people who will be your biggest advocates. They’ll write your early reviews, they’ll introduce your book to their friends and audiences, and they’ll help you get the initial rankings that you’ll need to build a sustained machine. Reach out to the community you’ve built thus far in order to recruit.

Send Out Review Copies

Don’t wait until two weeks before the launch to send review copies to people who have the power to drive massive awareness. Your goal should be to send them review copies with more than enough time for them to go through it and formulate an actual opinion. Once your final draft is done look into sending them out immediately to get that process started.

Get Early Amazon Reviews

This is the same concept as above, send members of your book launch team early copies so that they can have honest reviews prepared for launch day. The trend with Amazon is proof of purchase to give a review. There is a way around that but I forgot what.

Create a Media Kit

As you move into the pre-launch stage you are going to be doing quite a bit of “pitching”. Take the time in this stage to create a media kit that will save you time and energy in the long run while helping you look more polished when compared to other self-published authors.

CREATE A PROFESSIONAL MEDIA KIT

Use HARO to Get Media Mentions

Help A Reporter Out (HARO) can be a fantastic tool for getting media mentions and getting featured on various websites. By signing up you’ll receive an email whenever a reporter is looking for something you may be able to weigh in on so it’s a fairly “passive” source of gaining additional exposure before the real push starts.

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More to come on “Your Road to Launch” – stay tuned 🙂

What Your Author Platform Could Be Doing!

THE 7 BEST EMAIL MARKETING SERVICES

The 7 Best Email Marketing Services

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Your author platform could have a robust and reliable email marketing service to meet your needs for promotion and networking.

Email marketing services help you engage your network more effectively. They let you manage your contacts and separate them into groups for different types of campaigns. Having an email marketing service also enables you to track the performance of your campaigns.

If you don’t have one now, but think you could benefit from having one then check out the list below.


 

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  • Integrates with WordPress, Magneto, Shopify, and many other platforms
  • Easy email creator
  • Merge tags
  • Autoresponders
  • Sort contacts
  • Simple tracking and analytics.
  • How-tos, videos, and tutorials.
  • MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month

Learn More About MailChimp

 


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  • Easy to use and beginner friendly
  • You can easily manage your email lists, contacts, email templates, and more
  • Easy tracking and reporting
  • Built-in social media sharing tools
  • Image library
  • 1GB of storage for your own files
  • Online training
  • 60-day free trial (no credit card required)
  • Regular pricing starts as low as $20/month

Learn More About Constant Contact

 


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  • Connects to most platforms including WordPress
  • Email templates
  • List management
  • Autoresponders
  • Email tracking
  • How-tos and tutorials
  • 30-day free trial
  • Regular pricing starts from $19/month

Learn More About AWeber

 


ConvertKit

  • Easy to use
  • Allows you to offer content upgrades and incentives with email signup forms
  • Auto-responders
  • Sort Contacts
  • Pricing for ConvertKit plans start from $29/month

Learn More About ConvertKit

 


getresponse

  • Easy to use
  • Marketing automation tools
  • Drag and drop builder
  • Create campaigns
  • Sort contacts
  • Responsive forms
  • Landing pages
  • Tracking
  • Autoresponders
  • Integrates with third party lead generation software
  • Free learning material including videos, webinars, how-tos, guides, etc.
  • 30-day free trial. Their pricing starts from $15/month

Learn More About GetResponse

 


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  • Drag and drop email builder
  • Email campaign builder
  • Drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions
  • Personalize emails with rich customer data
  • A/B testing, tracking, optimization, and social sharing tools
  • How-tos
  • Campaign Monitor’s pricing plans start from $9/month

Learn More About Campaign Monitor

 


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  • Combines your email marketing, automation, with CRM and sales
  • Email template editor
  • Segment contacts based on their actions, location, behavior, and social data
  • Fetch additional data about your contacts using only their email address
  • Integrates with some third-party software including WordPress
  • You can also send SMS messages to your contacts for follow up on campaigns
  • ActiveCampaign’s plans start from $9/month

Learn More About ActiveCampaign

 


Writing to Make a Difference

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To all the writers I know and have met through social media, I want to say that I believe in you.

I believe that what you have to say can have an impact on the world around you. I believe that you are special and talented and I stand in awe of what most of you have accomplished already. I applaud all of your efforts, especially the time and care you’ve put into creating your works of art.

I hope that I can serve as some sort of inspiration by working tirelessly to compile resources and information to make your entire writing and authoring experience easier and more enjoyable.

As a graphic designer, I am currently writing a book that will help you understand how to go about creating all of the images you will need to successfully brand yourself as an author, publish your book, and market your book and your author platform.

This is something I’ve been working on for a while now. I have come to understand that there are so many of you out there who have something amazing to share but just don’t have the financial resources to get the graphics you need that would most likely serve to launch your successful writing career.

Visual imagery attracts the eye, it draws the viewer into what you’re attempting to promote. If you don’t have great graphics to support what you are trying to sell, the chances of you reaching the audience that’s available to you are substantially reduced. You are more than qualified to do the writing that people will enjoy. But you could benefit by having imagery that lives up to what you have to offer and attracts as many new readers to you as possible.

I hope you will find the information I have to share as a helpful resource as you continue along your journey. I want to make creating the graphics you need fun, easy, and affordable. I’m including templates and examples as well as free resources to help you get the graphic design work done on your own. I think you will not only enjoy the process of creating your own imagery, you’ll see the results in your growing network and book sales.

If you have any suggestions for information you’d like me to include, please let me know in the comments section 🙂

All my best,

Michelle Rene


Coming Soon!

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If you need help with your book cover or author graphics right away, I’m here to serve you…

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Book Cover Design Services and More…

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Through Mundus Media Ink I am happy to provide services to the indie author community as well as to those authors who have signed with a traditional publishing company. At MMI we have a wide range of services to aid you in your publishing experience. Take your time and have a look through all of the affordable services we have to offer on our website. below are some of the more popular services we provide.

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Thinking you’d like more than just one service that we provide? Check out this package we’ve put together to save you some cash on your author brand image design.

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A collection of premade book covers for indie authors, affordable yet stunning designs. Once sold, a premade cover is not available for resale, i.e, you get a unique book cover.

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High resolution book cover designs for your eBook and print covers. No extra charges for stock images used in the design. You get a unique and stunning design that will skyrocket your book sales.

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A well designed book cover talks to the reader and convinces them to pick it up and have a look inside. An award winning illustrator, I will take the ideas inspired from your book as well as what you envision,  and illustrate a cover that will generate sales.

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If you’re looking for a map to illustrate the world you’ve created, you couldn’t have picked a better place to get it. Let our award winning illustrator work her magic for your book.

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Trying to attract attention to your books and your blog? Do you need an eye-catching banner for your website or social media page? We will design your banners to flow seamlessly with your brand and your books.

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Do you need an awesome image that will help you sell your books? Look no further. Our book teaser design will help you market your books across your social media platforms. We will create a beautiful design that will drive more traffic to your point-of-purchase.

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We create some of the best logo’s in the business! Get a logo that will grab the viewer’s attention with a design that reflects your publishing company or brand.

 

 

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