Tag Archives: Marketing Strategy

Generate Clients with this Non-Fiction Book Layout!

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Have you ever thought of writing non-fiction? Do you offer products or services? Do you think you might like to in the future?

As a writer, there is a system for reaching your earning potential.

Here are some hot tips on writing non-fiction to generate clients!

I’ve included a book outline to help you get started right away.

Having an outline makes it easier to write your book. Breaking it down into chunks or separate topics gives you the opportunity to sit down and do focused writing, one subject at a time.

The Generate Clients Layout is designed to do just that, make you money off the additional products and services you provide. It’s perfect for anyone who coaches, consults, accepts speaking engagements, provides training, or offers courses or webinars.

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INTRODUCTION

If you’re planning on using your book to generate clients, then this outline is for you.

In order to generate clients with your book, you’ll need a layout like the one that you’ll find here. It’s structured to keep the reader focused on the content of the book in the order that it’s presented.

Many readers will skim the contents of a book to grasp the key concepts, it’s the way of today’s busy world. If you want your audience engrossed in your book, soaking up its content, word for word, then this layout will accomplish that for you.


PERSONAL

Before you get started, it’s a good idea to write down your idea of success. This will give you a clear vision of what possibilities you will want to explore using your book as the foundation.

Remember that you are looking to build your business with your book, not just earn a residual income from it. Your audience is your sustainable business profit. Your mark of success is your active network, the people that will purchase your products.

RESEARCH:

Research your topic on amazon, YouTube, and Reddit. Look up popular material that relates to your topic. Study the way the content is structured.

Read through viewer comments and look for trends in what the readers or viewers are wanting – questions they have, likes and dislikes.

Then list the top ten questions or problems and intertwine them into your book. Be sure to take notes as you go.

VOICE:

The voice of your writing should be a conversational one. Tell, don’t sell until the final chapter.

You want your reader to feel as if you are talking with them. You want them to be compelled to talk back to your book.

NOTE ABOUT TABLE OF CONTENTS:

Many writers make the mistake of having boring chapter titles, or worse, descriptive chapter titles. The table of contents is a tool to entice the reader into reading, to draw them into starting from the beginning and consuming every chapter.

If your chapter titles are too descriptive, they’ll give the contents of the chapter away. If they know what the chapter’s about, chances are they’ll stop reading. If they assume they grasp the contents of the book, they won’t feel compelled to read on. They will skip over sections, or not read the book at all.

You want to approach naming your chapters as if you were creating headlines for content – what will make the reader investigate further.

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TABLE OF CONTENTS

1. INTRODUCTION

There is an expectation of your readers that you, as a writer, are an expert on your subject, that you have special knowledge of the concepts which relate to it, that you have a clear idea of the aspects which should be addressed.

You want to introduce who you are, what you are addressing in the book, and what the reader will come away with. This sets the pace for your reader and creates anticipation.

Identify the problems – promise a solution: demonstrate to the reader that you understand them and that your book provides the solution to their problems

How is your approach different from others? Why will people think you have the right answers for them?

Don’t give away the key concepts.

In the chapters immediately following this one, you will approach your readers top concerns, one by one, and use metaphors and analogies to explain your solutions. If you need to add additional key concepts (solutions to concerns), feel free to do so, or, save the new key concepts for a second book.

What is your purpose? Your book should be able to transform into other products.

What are the main ideas you are trying to get across? What will this book enable your audience to do?

2. KEY CONCEPT A

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

3. KEY CONCEPT B

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

4. KEY CONCEPT C

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

5.  KEY CONCEPT D

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

6. STEP-BY-STEP METHOD

What if: here is where you want to lay out the step by step actions your reader can take to apply the solutions.

These steps should be tactile rather than conceptual.

Go through each step one-by-one. You can put all the steps in one chapter, or spread them out, one step –  per chapter.

7. SUMMARY

You want to end your book with the same momentum you started with, giving the book a proper ending.

Motivate and inspire: it’s important to use the right language, you don’t want to leave the reader feeling overwhelmed. You want them to feel satisfied and motivated to tackle the steps you provided.

You also by this point have earned their interest in any future work from you.

8. CLOSING

This is your opportunity to direct people to contact you to purchase your products and services. Your call to action. This chapter should be half the length of your previous chapters.

Who you serve: who is your specific audience? Your niche? Age? Financial status? Job description? Who are you selling to? What are the attributes of the people who will purchase your services? Express this to the reader so they can see that they are exactly the type of person who should be hiring you for personal help through one of your services.

How you serve them: keep them fascinated, tell them how you have solved problems for other people and how you can do the same for them. You want them to wish they had you on their team. By now you’ve created value with all you’ve given away within the book, so they should feel a bit compelled to repay you.

What next steps do you want your reader to take? Should they inquire about your services, give you a call, consult with you, go to your website? What body of knowledge do you possess that will make your audience take the next step?

You want people to hire you, that’s what your book is about – trying to make the phone ring.

Influence them – get them to buy into what you’re saying.


Have you thought of expanding your brand by writing non-fiction? Tell me about it in the comments below!

I’m open to any questions or comments you might have!


Please Like and Share!

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Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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Twitter Etiquette

by M.R. Goodhew

There are all kinds of rules to know about how to operate on twitter. Get some of these wrong and you’ll be unfollowed and even blocked by some users. The intensity of the set of standards that has developed on twitter is so ingrained into its users, that I choose to call this subject Twitter Etiquette.

The List

It’s best not tag a person in your post unless you know for sure it is okay with them. Using a followers handle in a tweet without permission will get you unfollowed and possibly even blocked.

You should steer-cleer of posting 1o or more tweets in a row, you’d be monopolizing the feed and this is considered spammy. You want to time your tweets at intervals so it’s not just your tweets that everyone is seeing.

You shouldn’t use characters in your tweets that look unfamiliar to a regular keyboard standard, people might think you are unprofessional and may fail to trust your brand. Plus, they may have a hard time interpreting your tweet.

Try not to abbreviate everything in your tweet, it could get irritating to try and read. A few abbreviations such as RT for retweet, TY for thank you, are simple abbreviations that nearly everyone understands. The more you abbreviate, the more you begin to appear less human, and you won’t gain popularity as quickly or have people wanting to engage with you.

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Use hashtags relevant to your brand with every post you make. Over three hashtags is too many. Keep it to a maximum of three hashtags and be sure you’re not spamming a hashtag. When your content doesn’t provide any valuable information to a person searching that hashtag, you know you are spamming.

Do share other peoples content. It is customary to share a followers content if they have retweeted you, followed you, or mentioned you. At the same time, be sure that the tweet of theirs that you’re sharing is their pinned tweet. If they don’t have a pinned tweet, a good place to check for their content is in their photos. Most tweeters will attach their brand marketing to alluring photos that end up in their photo feed. Do your best not to retweet a retweet, it’s just rude. The only time that this would be okay is if you just can’t locate something that they have shared that is their own.

Be sure to share your own content after sharing others so that when people come to your profile it’s your tweets they see and share. Pin your best and most important tweet to the top of your page.

Twitter Jail copy

Know that when you exceed your followers in follows by a certain percentage, twitter will not let you follow any more users until both sides balance out.

Thank people for following you with a tweet. It’s not just an opportunity to thank them, but your chance to get your brand out there in the feed. This is also a case where it is okay to use their twitter handle to mention them.  Include a quick call to action, and be sure to add a relevant photo that they will want to share. Most people retweet thank you’s anyway just as a common courtesy.

Automation copy

You can also automate a direct message (DM) to send out to your new followers that tells them little about you and invites them to your website to discover more. Inviting people to your platform is important for the marketing aspect of your brand. It brings them one step closer to becoming a loyal follower and purchasing your product or inquiring about your services. Be sure your automated DM doesn’t sound generic, people tend to skip over generic DM’s. They want to feel as if they are communicating with a real person and making a connection, not a bot.

Be a friendly connection and retweet your new followers pinned tweet, why not, you’re there anyway right? This will get their attention and more than likely bring them back to your profile where they will take a closer look at all you have to offer. Follow back and add them to a public or private list once you have scanned their feed and know what they’re all about. This will aid you in monitoring your network later.

Thank people for re-tweeting you with a tweet and use their handle to mention them, this shows other tweeters who is re-tweeting, and hence, who to follow. It is a nice gesture. You can again include a call to action that pitches your brand and takes them to a point of sale or to your website. Always include a relevant picture if you can because it calls attention to your tweet.

Be sure to also retweet your retweeters, it’s only fair and proper. And again, try your best not to tweet their retweets. It might be considered lazy and rude not to attempt to retweet their original content.

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Do respond to your mentions by thanking your follower or fellow tweeter. It’s more than likely that the mention is not automated so they took some time and effort to connect with you. Communicate with people who mention you and then re-tweet or mention them when you share their content in return.

If you’re in business (which I assume you are if you’re reading this) then you want to maintain a certain air of professionalism which means that some subject matter is taboo. Gossip, political viewpoints, anything that might be considered sexist or racist, and religion are typical subjects to steer clear of if you don’t want to offend portions of your network.

Send out a Friday tweet to your favorite followers thanking them.  This is tagged #FF. Follow Friday is essentially a Twitter holiday with the aim of getting people to follow one another.

Don’t just pay attention to the people that are paying attention to you. Take the time to reach out to your network and make connections. This is a great opportunity to monitor your lists.

Do tweet random tweets, be a human, say real things. This will make your followers more inclined to connect with you and respond well to your brand. Twitter isn’t just about marketing and people want to know that you’re a living, breathing person.

I recommend that you do not validate your followers as it will drive them away, and respond to them personally for following you rather than having a service do it.

Try to sell your entire brand on twitter through your personality and your tweets.

This is one way to help you become a success in creating a network of targeted followers that interact with your content, rarely unfollow, purchase your product, and spread the word about your brand.

Do you have a general rule that I didn’t think of? What are your top twitter rules?


Available in June 2016

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As an author you are in the business of selling books. If you’re not connected to twitter, you should be. Leveraging your network on twitter is essential to marketing your books. In this book you will discover:

  • the complete guide to the ins and outs of twitter
  • Who to follow and how to find them
  • Secrets to building influence on Twitter
  • the secrets to engaging your followers and making lasting connections
  • The formula behind successful marketing of your brand or author platform
  • Content strategies, time savers, and useful tips

Start your journey toward social media influence and business success!


 

The 7 Things Writers Need to Create Great Content

Love copy

This might seem squishy, but if you’re meant to be a writer, you know what I mean.

There is no substitute for the love of writing. For the passion of getting the words right, the head-scratching and the pacing around the house and the endless drafts that aren’t quite right yet.

If you don’t love language and your topic and the act of putting words together, none of the rest of this really means anything.

I could have just as easily used Compulsion, Obsession, or Bullheadedness for this section. Whichever word you choose, it’s about refusing to settle for weak writing, because the words matter.

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Writing for self-expression can be high art, pursued for the sake of your own experience of truth and beauty.

Professional writers work from an attitude of serving their audience. Serving them with truthful, beautiful words, yes. But also with language that meets their needs, language that clarifies rather than prettifies.

Novelists, copywriters, and content creators all live in service to our audiences. No matter how clever or perfectly poetic we may find a phrase, if it doesn’t serve the audience, it goes.

Confidence copy

It’s always struck me as odd that many of the most capable writers are also some of the most insecure.

But it doesn’t need to be that way. Confidence comes from putting the work in, to become a genuinely authoritative expert. It comes from research, craftsmanship, and seeing the difference you make to your audience.

Serious craftspeople are humble and proud at the same time.

The pride and confidence come from hours of deliberate practice – the kind of work that expands your abilities and challenges you to grow. The humility comes from the knowledge that a true pro is always improving, expanding, and refining.

Training copy

Many writers imagine that if you have a good writing voice and a strong opinion, you’re qualified to work as a professional copywriter.

Not so fast.

Great copywriters and content creators are fine wordsmiths, yes, but they’re also strategists. They understand what types of content work to attract attention, to stand out amid the sea of content clutter, to motivate buying behavior, and to help the audience make the journey from interested bystander to loyal customer.

Solid content and copywriting strategy come from training (and practice). You can get a lot of that training at Copyblogger.

Discipline copy

You may be a brilliant wordsmith and master strategist, but if you can’t get yourself the butt-in-chair time needed to produce a significant quantity of work, you won’t get where you want to go.

To a great degree, discipline is a set of habits that can be cultivated. As a writer, you can string together rituals, create the right work environment, and adopt the behaviors of productive writers.

As a working writer, you also need to throw in a set of habits that will ensure that you meet your deadlines, keep clients updated, and invoice your clients promptly.

If you care enough, you’ll do it. The habits can be difficult to put into place, but fortunately, once they’re in place, they tend to keep you on the right track. (That’s the difference between habits and will power.)

Marketer copy

Yes, there is some money in writing fiction. (For the lucky few, there’s a great deal of money. Emphasis on few.)

There’s also still a little bit of money in journalism and feature writing, especially if you have excellent contacts.

But for the most part, if you want to make a living as a writer, the fastest, most enjoyable way to do that is to write content to find more customers.

It’s interesting, it’s very much in demand, and it will get you researching and investigating as many different topics as you like.

You might think that this kind of writing is boring to do. Far from it. Creating really good content (as opposed to the mass of junk that makes up 95 percent of web copy) will call on your skills as a storyteller, investigator, wordsmith, travel writer, historian.

A well-qualified content marketer needs all the skills of a great feature or fiction writer — combined with solid marketing strategy.

You also, of course, need to get comfortable marketing yourself. This can be surprisingly tough even for writers who create superb marketing for their clients.

“Create a bunch of content and hope someone wants to do business with you” won’t work for your writing business any more than it will for your clients’. You need to apply the same strategies and frameworks to your own business that you do to theirs.

If this doesn’t come naturally to you, don’t let that worry you. It doesn’t come naturally to a lot of good writers. But it’s something that’s well within your ability to learn.

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One of the tough things about living as a professional writer is that the path you walk is one you make yourself.

There’s no one to tell you which direction to go, no one to give you sign posts along the way, no one to outline your day for you and tell you where you need to be and when.

That’s also one of the fantastic things about living as a professional writer. But sometimes Fantastic is also Difficult.

Writing is a lonely business. And it can be just a little lonelier when you don’t have colleagues to bounce questions off of, or to share your gripes and triumphs with.

When you do find a community of writers, though, it’s a lovely thing. They’re some of the funniest, smartest, quirkiest people you’ll ever meet. And it just feels good to hang out with people who get you.


Source: http://www.copyblogger.com/writer-success-2014/

 

What Is Being An Indie Author All About

By Michelle Rene Goodhew

If you are an independent author or a writer on your way to becoming published, this articles for you.

Sitting on your laurels and basking in the glow of being published is not necessarily success.

Success is also about amassing a fan base of the work you have written, of receiving the payment that comes from your words being appreciated by a large assortment of the public.

Your book deserves the kind of time and attention that creating a best-seller requires.

I’m not saying that getting to the point of publishing does not deserve a feeling of success, but it may be only a point on the road to success, not a stopping point.

Becoming a successful author is more about a structured system of actions, business savvy, marketing strategy, and your ability to maintain a healthy and positive attitude. You are responsible for discovering just how good things can get, what real and full potential your book has. Becoming a successful author requires that you put in the effort required to give your book its best chances at becoming a worthwhile work of art.

A Structured System of Actions for Indie Authors

A Structured System of Actions:

Get on board with the self-publishing industry. Take the time to establish connections and network your author brand. It’s important to connect with other authors, people involved in the publishing industry such as editors, reviewers, bloggers, readers, journalists, radio hosts, television hosts, producers, directors, media personnel, and graphic designers…anyone in the industry that could help you succeed. Connecting to groups of people that might have an interest in your author brand is a bit more tricky, but enormously necessary in getting the word out there about your new book.

Talk to the people in your network, comment on their posts, wish them happy birthday, laugh with them, cry with them, but make them remember who you are. People that care about you are 95% more likely to purchase your book and recommend it to others. As an author you attain an almost immediate celebrity status, leverage that status with a network you develop through careful consideration of who would be driven or motivated to purchase your book.

That said, know your brand. Read more about author branding here. Knowing your brand is crucial in growing your following and establishing interest in your book before it is published. If you have already published, it won’t hurt to revisit your brand and begin again with a possible rewrite or by starting to establish a larger following by gearing your writing and marketing efforts in relation to your brand.

Indie Author Business Savvy

Business Savvy:

Becoming an independent author is very much similar to becoming a business owner. It is like launching a start-up. Your business as an author requires almost daily attention. It pays to be educated, get to know the publishing industry by reading blogs from other authors or articles and books related to the business of self-publishing. These are resources you can use, and people you can network with, all of which will help serve you on your road to becoming a best-selling author.

Knowledge is power. The questions you have can be the subjects of articles that you write and can begin to amass a following to your blog that you will have created on your author website. Yes, you have to establish certain accounts and will have a schedule and a list of daily actions to perform much like a business owner.

Treating your writing as a business will ensure that you give it the respect that it deserves and the attention that it requires in order to be successful. Just as it requires three years for a business to become established and start to see profits, so will it be for your business of writing. Buckle down and take the necessary steps required to learn the ins and outs of your trade and discover how to make an impact and up your profit margin.

Marketing Strategy for Indie Authors

Marketing Strategy:

After you create your online presence you can begin implementing a marketing strategy immediately, before you publish. Marketing your book is about marketing your author brand and developing your author platform. Do this now so you don’t make the mistake of having to back-track later. It’s no fun to be sitting on a published work with the crickets chirping because no one knows who you are or what you have published.

If you are a shy individual, it’s time to get over it or you’ll most likely never get anywhere in the publishing world and remain a nobody. You can’t expect to reach success without hard work, creative planning, and decisive action. You are now a business owner with a product you need to sell to be successful. Learning about the world of social media will help, understanding marketing strategy will help too, but there is nothing without your ability to take action on what you have learned.

Your marketing strategy will determine the number of books that you sell, period, beyond the purchases of family and friends. And let’s face it, is that really all you’re aiming for, to be published, only recognized by your immediate peers, not having used the huge assortment of assistance, guidance, support, and resources that are available to you. Do you really want your book collecting dust, or are you hoping that a fairly large number of people will enjoy it, dreaming of getting to that place where you can truly feel successful and call yourself an author. Setting up and working a well thought out marketing plan will get you those sales, and it’s worth it.

Healthy and Positive Attitude for Indie Authors

Your Ability to Maintain a Healthy and Positive Attitude:

In the publishing industry, success can be more easily acquired if you maintain the right mindset. It is important to remember that you live in a universe of abundance. That when you think a thought, at least ten thousand other souls are thinking of something along the same lines. A person with a positive outlook would see that as ten thousand possible purchases already attained from the point of concept in creating their best-seller. That ten thousand people would find your subject matter intriguing and would be inspired to buy your book is a completely realistic idea.

The world’s population is currently 7.3 billion people, that brings your immediate readership to a statistic of .00000137 percent of the world’s population at the moment you thought of your plot. If ten thousand people buy your book, you are already a best-selling author. The odds are already stacked in your favor. You can break onto the New York Times Bestseller List in certain categories with sales as small as 3,000 copies sold. It all depends on the category of your book and what else you’re competing with in a certain week. Three thousand copies, Can you believe it? If your wonderful book doesn’t make it, remember that there are many other marketing tools that can help propel your title just as well: other newspaper lists, awards, editor’s recommendations, reviews, and word of mouth. If your book is good, people will find it and love it!


So it’s time to get your head in the game. You are responsible for using the resources you have at your disposal in your marketing efforts in order to catapult your book to success. What’s that old motto, you don’t know until you try? Well doesn’t your mark on the world deserve your best efforts just to see how many people will experience the appreciation of what you have created? This is your baby, treat it as such, and give it the care and attention it deserves.


Contact Michelle Rene

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