Tag Archives: Book Launch

THE ROAD TO LAUNCH – PART TWO: WRITING

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These steps are a guide to aid you in a successful book launch. If you missed the first step, you can find it here THE ROAD TO LAUNCH – PART ONE: CONCEPTION.

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The next step on the road to launching your book is writing. And writing is about much more than writing your book.

Writing

You want to be sure that you’re writing at least five days a week. You’ve outlined your book, so now you just pick a scene and write. Focus on that one scene alone and don’t go back and try to edit what you’ve already written. Save it for when your draft is done. Remember, your draft doesn’t have to be perfect, that’s why they call it a draft. Just puke it out if you have to, it can all be polished up later.

The key here is consistency. Sit down and get some words on paper.

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Of course, at this stage, you’re going to be focused on writing your book. But during this phase of your book launch, you should be doing all that you can to grow your network. The network you’ve grown by the time of your book launch will be the ones who first purchase your book. Many will leave reviews and share your book with their friends, all of which will sell more copies and get your book into the hands of more readers.

Some of the best marketing options available to you are during this “creation” stage.

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GROW YOUR NETWORK

Blog About the Process

This isn’t blogging your book, it’s blogging your writing experience and sharing it with potential readers. Find ways to use the writing process that you are already going through as a means of connecting with your audience on a deeper level. Don’t share parts of your book.

Don’t share parts of your book.

This is a great opportunity to connect with your followers and gain some new ones. The more people in your network, the more copies of your book you’ll sell. Plain and simple.

Create a Facebook Page

I see a lot of authors that create a Facebook author profile and that’s really not the best way to go about promoting yourself on Facebook. What works well is an author page, they are actually geared to work for you and your blog posts can automatically post directly to them. This way your facebook profile can stay personal and separate from your business as a writer.

Having an author page also promotes your website and gives you the ability to boost posts or create ads. You can even select the audience you are targeting so they see your posts too.

So remember, a Facebook Profile is personal, a Facebook Author Page is for business.

Create Videos Expanding on Core Ideas

This is a great way to go over ideas for your book and attract an audience. You don’t want to read your book aloud, you want to talk about your theme and core ideas. Get your viewers interested in whats to come. Video is awesome, it gives your followers a chance to connect with you on a deeper level. This is my next big leap 🙂

Write Guest Posts for Other Blogs

You know you need more exposure and one of the best ways to get it is by guest blogging. Expand on the core ideas of your book in these blog posts. Ask the reader questions, interaction on these posts is a big win. It can give you new ideas and you get to meet new people who are interested in what you’re writing about.

Create a Landing Page

Do you have a landing page? Landing pages are a great way to promote your writing and give you a chance to offer your viewers something for free for subscribing to your blog. This is one of the most effective ways to build your subscribers list. Then when you’re ready to launch, you can market your book to your subscribers. This is where the majority of your initial book sales will generate from.

Create a Podcast

Podcasts are pretty cool. they’re not hard to get started and you can incorporate them into your website. You can gain a ton of fans by talking about your book, doing interviews, etc. Also, they are easier to get into for those of us who are shy. You just chat away into the microphone and people listen. This can be a great way to grow your network fast.

Interview Experts

Taking the time to sit down with and interview experts in your field is a great way to draw your target audience and build your network. It will also strengthen your brand while creating brand awareness. You want to interview authors whose target market is the same as yours. Plus, you can learn from them which will help you develop your own ideas. And making new friends is always a bonus.

Create a Book Profile on Instagram

The Instagram community loves quotes which makes it an ideal place to share micro-content from your book. Set up an account for your book, set your website link to your landing page, start publishing quotes from the book in image form, and use relevant hashtags to boost discovery.

Get Interviewed on Podcasts

Since you are now writing the book it’s safe to say that you have a decent idea of what the core concept is and what directions it could possibly go in. That means it’s an ideal time to start sharing your ideas on a slightly bigger stage. Reaching out to podcasts and getting interviewed about your concept is a great way to get it in front of their audience while simultaneously being forced to explain the idea. Explaining leads to better writing.

Find Readers With Twitter Search

If you go to Twitter and use their search feature it allows you to find people who are talking about your exact topic. When used correctly this is a powerful thing as it enables you to jump into conversations, share resources, or even just observe what the conversations look like.

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More to come on “Your Road to Launch” – stay tuned 🙂

THE ROAD TO LAUNCH – PART ONE: CONCEPTION

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These days, a lot goes into publishing a successful book. This series of articles discusses the stages of writing from conception to launch.

BEFORE THE WRITING STARTS

The Benefits of Getting Organized

As a writer, you may know all too well the disappointment of a project that has gone awry. Without a clear plan of attack sketched out from the beginning, it can be easy to lose your initial momentum. Writer’s block may occur from a simple lack of knowing your next move. Without some sort of map to guide you, your writing could drift, losing clarity and effectiveness.

Knowing what comes next is helpful because it gives you a list of manageable goals and provides you with direction. Planning ahead can help to keep you focused and strengthen your writing. Breaking down your project with an outline is the most efficient way to accomplish your goals and meet your expectations.

There are many steps in any writing project and taking the time to address them beforehand can get you to the finish line in a timely manner – knowing you’ve done your very best.

Build a Community Around Your Ideas

Nothing great has ever been built alone so the community you build in this initial stage will serve as your first buyers, your first reviewers, and your support system throughout the entire process. Find your potential readers and ask them questions. Tell them you have a product to launch and you want to share some of it with them to get their opinion and maybe they might buy it. But in any case, it would be great to have their help while you’re putting it together. Over time it will build you up as an expert in your niche.

There are many steps that go into building excitement and interest for your project before the process of writing begins. It’s a good idea to create a schedule to tackle the following objectives while at the same time, creating a writing strategy.

  • Talk to Your Potential Readers
  • Research Similar Books
  • Practice Strategic Networking
  • Build an Email List
  • Document the Journey
  • Build a Launch Team

Depending on your goals, it may be a good idea to become even more involved with your community. Here are some other options to consider:

  • Join Facebook Groups
  • Join LinkedIn Groups
  • Message Group Members Directly to Create Authentic Connections
  • Do Some Market Outreach
  • Attend Local Meetups
  • Join Relevant Forums

Not only will these methods help grow your network, but they will grow your knowledge base, your understanding of your audience and your genre, improve your skills, and will help expand and refine your ideas.

Create Yourself a Schedule

I know first-hand how overwhelming things can get when you start to take your business of writing seriously. The best way I’ve found to keep it all in perspective is by creating a weekly excel sheet that lists all of my goals for each day.

I record my time spent on each activity to manage my time, stay on task, and reach my goals that much quicker. Like most others, I manage a day job, family, fun, and other responsibilities as well as my writing career.

Prepare a Writing Strategy

For your best chances of success, whatever your subject matter, start with an outline. An organized and detailed plan that tells you what to write about and when. A strategy that can be broken down into manageable parts that can be written each in one sitting.

By creating your outline, you tackle the difficulties of theme, character development, and plot from the beginning. Breaking down your writing goals into smaller sections or scenes makes it easier to tackle one piece at a time. This enables you to know exactly what to focus on at any given moment. Knowing what is needed and when helps keep your writing focused without the stress of the entire undertaking weighing you down or misdirecting your train of thought.

Outlining works with all genres. Keeping pace with an outline that has proven successful in your genre can help you captivate your audience and keep them reading. Although there’s no rule that you have to go with any particular style, so feel free to create your own. Be mindful that it’s a good idea to know what has worked for others before you get started.

Focus on the Task at Hand

Always refer back to your schedule and focus on the task at hand. It’s best to start with the most difficult tasks first and limit your time spent on each. It can all become overwhelming without some degree of discipline.

Consistency is key. Relationships are formed over time through participation. Knowledge is gained by being open to the ideas and insight of others, questioning and commenting on what you learn along the way.

Taking time to create your outline and flesh out your story will make it that much stronger when it comes time to write.

Reward Yourself

Reward not only feels good but reinforces behavior and helps create habits. Create a system of reward for accomplishing your goals, like an espresso or something else that feels good.

Take a Break

As you embark on your journey there will be much to accomplish, all of which requires some hard work on your part. Be sure to take days off on a regular basis to rest and rejuvenate so you don’t run the risk of becoming burned out.

I set a stop time each day no matter what. If something doesn’t get done, it moves to the next day’s schedule. I try to accomplish the most important things first, so critical items don’t get overlooked.

When my weekend rolls around I leave the business of writing on the back burner and give my mind a couple of days to recover.

Making the most out of your off-time will keep you happy, healthy, and more productive.

🙂

 

 

 

Join My Launch-Team!

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Thanks for stopping by! I am getting super excited about my upcoming book launch and I’m looking for some awesome people to join my launch team!

Check out the details below!

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This guide will be a great asset to anyone who writes a blog, authors books, provides services, instructs, consults, coaches, provides e-courses or tours as a keynote speaker. If you’re any one of these people, then you’re in business. Your goal is to attract people to your platform, to keep them there, and to sell them something. You want new subscribers to your platform because email marketing is the best-kept secret to selling books.

Having a platform that is built to work for you is crucial and branding yourself is the first step in creating your platform.

What my guidebook will offer is a step-by-step process to begin creating your platform. If you have already established a presence online, my guidebook gives you the chance to review your brand, hone it, and give it an all-star upgrade.

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What I’m looking for is anyone who would like to be a part of my upcoming book launch. These people would:

  1. Read, complete, and then review my upcoming guide to writers.
  2. Send me their review.
  3. Commit to leaving their review of the book – on launch day – at the books point of purchase. I will also take a selection of the reviews and use them on my website, or on the back of the book. 
  4. Post their review of the book on their own blogs with links to purchase and schedule the post for the books launch day.

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I’m looking to make this book launch fun. I want the member’s of my team to feel the excitement with me, and I’ll have special prizes to give away to random member’s of my team as the launch reaches certain milestones.

Also… I am putting together a special thank you gift for each member of my team (some awesome swag) and would also love to feature every one of you on my blog!

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The working copy I will be sending you will be in PDF format and will provide space for you to complete the exercises.

I’m in the process of putting the guide together now and should have it completed mid-May.

You’ll have a month to review before the book is launched.

I am also open to any tips, feedback, or ideas you might have for me to make the book, and launch, more successful!

Thank You!

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Please Contact Me Below to Sign-Up

Author Chat with Chiara Talluto

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I recently had the opportunity to meet and work with author Chiara Talluto, a genuinely warm-hearted person, and gifted storyteller. I fell in love with her new book Petrella, the Gillian Princess and am honored to have the opportunity to share her book launch with you. I invited her to an Author Chat so you could have the chance to meet her too.

Check Out Our Chat Below


But First….the Book Launch!

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From November 23rd, 2016 until December 7th, 2016 get a discounted price of the Petrella, the Gillian Princess in paperback format only at Createspace!

Order your copy today!

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Petrella, the Gillian Princess is a fairy tale about a courageous young princess who defies rank and authority to follow her heart.


“In a world filled with chaos and destruction, true love can exist. Love always prevails over evil.”


patrella-5-5x8-5The year is 2041 A.D. Yemell, the new world, is divided by land and sea and governed by kings; separated into kingdoms with strict laws in place to help maintain order. There are humans on land and a newly evolved ocean-bound species, the Gillians.

Princess Petrella is a gentle Gillian female. An admirer of all sea creatures, she is enchanted by romance, and longs to fall deeply in love with that special Gillian male. Instead, she becomes smitten with a Human named Finerd. Relations with humans are forbidden on Yemell.

Her father, Hermas, the Gillian King of the Anglon Kingdom, has ruled his kingdom with an iron fist for over thirty years. Alas, Anglon is in dire straits. Rebels are overthrowing neighboring kingdoms and the king’s health is quickly failing. Hermas has no living male heir. To remain powerful, King Hermas must ensure that his only child, Princess Petrella, marries a wealthier Gillian prince from another kingdom. But, the young princess can’t tame her feelings, and neither can Finerd.

Will Petrella pursue this dangerous affair, defying her father’s mandate and put their kingdom at risk?


Available at a Special Discounted Price, and for a Limited Time Only, Through Createspace

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Also Available Below, In Paperback and Ebook Format, Through Amazon!

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Chiara Talluto is an avid reader, philanthropist, conservative, and energetic outdoors-type who dreams of owning a Harley and one day riding across the country feeling the wind whip across her face and tangling all of her brown hair. But until then, she is content on being a stay-at-home mom raising her two active young daughters and practicing wife to her wonderful and supportive husband.

The thing I love best about Chiara’s new book is that her talented daughters had a hand in its making. If you get the paperback version, you’ll find a collection of their drawings that playfully illustrate the story, located in the back. These illustrations are absolutely adorable and are perfectly suited for coloring.

What did you enjoy most about writing this book?

Surrendering to the opportunity to write something for my young daughters, who are eight and six. They have been my number one motivational force. I wanted them involved in my writing process—giving me key points to include and expand upon.

What makes your book stand out from the crowd?

This unique fairy tale interweaves themes similar to The Little Mermaid, Cinderella, Tangled, Sleeping Beauty, and Noah’s Ark. It is meant to be enjoyed by all readers young at heart, but especially those children who read middle-grade fiction—ages 8-13 years old.

Petrella, the Gillian Princess can be used as a discussion piece on the importance of making solid, moral decision, and understanding the consequences that result from those decisions, as well as an effective teaching tool to help explain all the elements that go into making a story…a story.

My wish is that those parents/guardians/fairy tale enthusiasts will read this book with their children, or the child can read it to themselves.

What kinds of writing do you do?

I have a passion for writing about people who struggle with decisions and conflicts that arise in their lives. I like real-life stories, and have been drawn to writings that have a biblical theme, are motivational, and encouraging. I admire writers like of Mitch Albom, Richard Evans Park, Billy Coffey, Mathew Kelly, Hans Christian Andersen, Jodi Picoult, etc.

What other books have you written?

loves-perfect-surrender-cover-only11My debut novel, Love’s Perfect Surrender, was published in 2014. It is a “grown-up” Christian Romance about a troubled married couple with flawed expectations and an imperfect, beautiful child who teaches them to surrender their expectations in order to mend their broken union.

Get Your Copy Below

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Where did your love of books come from?

I began writing poems and keeping a journal at the age of eleven. My love for the written word was sparked by reading the Nancy Drew series and Hardy Boys books. It wasn’t until my late teens that I discovered Danielle Steele novels and began my hand at short stories. I continued writing longer prose as much as I could during a prosperous career as a Human Resources Recruiter, and then as an Instructional Designer. I received many awards and accolades for my accomplishments, and my work responsibilities grew, but there was something missing. I began to devote less and less time to my joy of writing. And soon, my creativity began to suffer. It wasn’t until after much soul-searching and some tough decision-making that I finally left the corporate world to start writing full-time.

What inspires you? Why did you choose to write in your genres and how do you balance them?

I write for the euphoric desire and need to transfer spiraling thoughts into words that move people emotionally, physically, and spiritually. I love taking everyday life situations and circumstances that people encounter, struggle and conquer, and turn it into creative storylines.

I’ve never written children/juvenile fiction or anything with what I call a “youthful” tone. This experience has allowed me to exercise my imagination on a different writing level, and go beyond my comfort zone.

I balance my writing by doing one project at a time. That is, completing that “one” particular project. I can be writing, reading, editing many things at the same time, but once I know what I’m going to do with a writing project, I set a goal to complete it to the end.

How do you find or make time to write?

I am a mom first, so I write during the wee-hours of the night when my children are asleep. It is also my most creative time of the day. It’s quiet, and I can have conversations with my characters in my head without disruptions. The interesting point is that I have always associated night with writing, and day with editing. Go figure…

What do your plans for future projects include?

I have two projects on the back-burner. A short-story, a Dystopian-type tale that I had written back in 2007 which I want to resurrect. And, a Woman’s fiction novel in which I am currently working through the edits.

What would be useful to anyone writing in your genre’s?

Petrella, the Gillian Princess is my very first children/middle-grade fiction. I really thought it would have been easy to write. Boy, was I in for a surprise.

There is a certain writing style that goes along when writing for a juvenile audience. There needs to be more visual descriptions and language that is not childish but on the cusp of helping the reader transition to Young Adult books, which are more complex in sub-plots.

Whatever you write, you have to research. I know that’s not exciting for some, me included. You can’t just sit down and write and be done with it. All those advice blogs and writing forums that talk about knowing your audience, and seeing yourself as a business person too, besides a writer, well, are correct.

And, if anything, you better know how to manage your time to the minute. There are lots of distractions on the internet that will suck you into cyberspace.

Has your writing journey been worth it?

Yes. There were a number of roadblocks and hills I’ve had to climb to indie publish this little story. The problems are not of importance, but I think I learned to overcome the conflicts by keeping the purpose of the producing this gem in the forefront of my mind at all times. My goal was to write and publish this for my daughters; to tell an honest and compelling story, show them what it takes to work hard and persevere, and never give up for the right cause. I hope I have pleased my kids in doing so.

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petrella_author_pic-2Chicago-born, a full-time mother and author, Chiara Talluto, is known as the Master Storyteller in her household. She has a passion for writing about people who struggle with decisions and conflicts that arise in their lives. Enchanted and inspired by many of Disney’s fairy tales, this is her very first middle-grade story. Chiara Talluto’s desire…Changing people’s hearts to better themselves. Her goal…Leave nothing unfinished.


For all that’s been said, let it be done.


Check Out Chiara’s Website at www.chiaratalluto.com.

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