Category Archives: book marketing

How to Get Book Reviews

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Let’s face it, waiting for book reviews can seem to take a lifetime. These all important book reviews are a necessity in getting your book viewed and purchased by more readers. Without them, you’re screwed.

Waiting for Book Reviews?

While your waiting for your book reviews to increase in number you can begin a campaign that will help them do just that.

Ask for reviews: There is absolutely nothing wrong with asking for reviews. In fact, you can send out a newsletter to your subscribers advertising your new book and ask for reviews.

Query book reviewers: You don’t need to pay for this service, although you can. I recommend you get real reviews, because paid ones stand out from the rest, they’re a bit obvious. Start assembling your list of book reviewers well before your publication date. This is something you want to be prepared for so that when your book is released, it has a large amount of reviews to go with it. Book bloggers are the best people to reach out to for this purpose. There are several other places to find reviewers as well.

  • Story Cartel – all books on Story Cartel are free in exchange for honest book reviews.

Be sure to check out the etiquette for this process later in this post.

Offer prizes: You can offer up prizes for your reviews in the form of author swag. People love free stuff and they love to win prizes. You could have anyone who purchases your book write a review and be automatically entered into a drawing that shows your appreciation. You can give out bookmarks, playing cards, coffee mugs, water bottles, sweatshirts, tote bags, and more.

Give your book away: Take advantage of the three days Amazon gives you to give your book away for free. When you are doing your promotions you can mention it’s in exchange for a review.

Ask friends and family: You can amass quite a few reviews just by asking friends, family, and coworkers. These people like you, chances are they are willing to read your book. Ask them to leave you a review, heck, offer them prizes too if you want. Just be sure to mention that they shouldn’t refer to you as if they know you when writing their review. The review will sound more convincing that way and help to draw new readers into buying your book.

Be proactive: What’s important when seeking reviews is to be proactive. Talk about it on your social networks. Use a book teaser to help gain interest in your book through your marketing. But always mention that you would appreciate reviews. Do a blog tour and ask for reviews there.

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A Few Words On Etiquette

Some may not know this, but there is actually etiquette that goes into asking a reviewer to read your book. Reviewers are not obligated to read your book, and they certainly aren’t required to like your book, so here are a couple of pieces of advice for the author who is looking to get their book reviewed.

  • Take the time to establish a relationship with your book bloggers.
  • Take into consideration what the reviewer likes to read.
  • Give a synopsis of your book in the query email.
  • Don’t hound the reviewer.
  • Don’t get upset if the reviewer doesn’t like your book.
  • Don’t expect the reviewer to search out the book.
  • Show gratitude.
  • Make it personal.

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How to get high ranking reviews

Amazon Top Reviewers: Garnering a positive review from one of Amazon’s top customer reviewers is not only a great endorsement for your book, it’s often perceived as a more meaningful, and especially helpful, review due to the criteria that Amazon uses to qualify those that have achieved this ranking.

Their higher profile and credibility, plus the competition for their in-depth, quality reviews makes it tough to catch this group’s attention. But the rewards are often worth the extra effort. In many cases, reviews from top Amazon reviewers can generate enough momentum to create a cascade of additional reviews and book sales.

Another strategy for finding high quality reviewers on Amazon:

  • Go to your personal Author Page on Amazon and locate the “Customers Also Bought Items By” section on the right. This section provides a list of authors whose topic or genre is similar to your own.
  • Clicking on an author name will bring you to their author page, which will include a listing of their books. Choose a book, then click on a review for that book. This will take you to the Customer Reviews page.
  • Click on the name of a reviewer to get to that reviewer’s Amazon profile (which lists books or items that they’ve reviewed).
  • Look for contact info like an email address or a link to their website.
  • Send them a query via email, referencing that you noticed they reviewed book XYZ by John Doe and you are wondering if they would be interested in reviewing your book on a similar topic, and that you’d be happy to send them a free copy if they’re interested.
  • Remember, you can go through the “Customers Also Bought Items By” section on each author’s page, not just your own.
  • No spam! Make it personal and be authentic.

Publishers Weekly: BookLife is PW’s new site dedicated to the world of Self-Publishing. It’s packed with tips, reviews, profiles and destinations for authors and readers!

It’s also the new home of PW Select, their marketing program for self-published authors and the place where indie authors can now submit their books for PW Review consideration FOR FREE!

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10 places that review self-published books

1. Goodreads

2. Digital Book Today

3. Kirkus

4. Self-Publishing Review

5. IndieReader.com

6. Indie B.R.A.G.

7. PW Select (Publisher’s Weekly)

8. Blue Ink Review

9. The Indie Reviewer List — (not a review site itself, but a great resource with links and contacts for book reviewers and blogs that highlight self-published literature)

10. Book Blogger Directory — (similarly, a “comprehensive listing of book blogs”)

What advice can you give for getting more reviews?

 

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Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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The Importance of Your Book Cover

 

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The cover of your book is important because it’s the first thing a reader sees. You’ll want it to have a design that grabs their attention and portrays an accurate idea of what your book is about. Your book deserves an exceptional cover—a cover that you feel proud of—one that reflects the quality of your book, as well as the commitment and attention to detail that went into writing it.

The more general your cover idea is, the more likely I’ll be able to create a successful design. If your cover idea is too detailed, I may have difficulty creating a design that looks professional. For example, if you want to see a man and a woman on the beach, this is a general idea that can probably be turned into a very attractive cover. But if you want a man and a woman of very specific ages, ethnicities, hair color, and clothing, we may have a very hard time finding images that match your description. My covers are created from stock images and photography in a large subscription library. While I’m able to manipulate these images to an extent, it is still a good idea to keep your cover idea as general as possible.

Also, try to be as open minded about your idea, and if possible try to think of more than one possible design concept. This will keep my options open, allowing me to pursue the idea or design that can be completed the most professionally and attractively.

Don’t Show Too Much of Your Character

It may be tempting to show your book’s main character on the cover but this usually isn’t a very good idea. Most readers prefer to use their imagination to depict the story and characters in their head. In addition, it can be very difficult for a designer to find a stock-image that lives up to your expectations of what your character looks like. If you want a face on the cover, it’s a good idea to be generalized as far as looks are concerned. Woman with red hair is a good example and still gives me room to find good images for you.

If you think it is important for your main character to be represented on the cover, there are ways to do this without revealing the whole character. Consider using a silhouette of the character or perhaps showing them in either small part or from behind. These alternatives will spark your reader’s interest without limiting their imaginations.

Be Simple, Strong and Symbolic

Refrain from depicting a specific scene on the cover of your book. A specific scene is often difficult to assemble using stock images and is usually not the best way to tell potential readers what your book is about. Remember that the front cover is the first thing that most readers will see. Without the proper context, a specific scene may not have any meaning to them.

It is better to be more symbolic or iconic with your cover design. Try to come up with a simple eye-catching idea that anyone will understand upon first sight. Keep in mind that most people will see your book as a tiny picture on a bookstore website or out the corner of their eye in a bookstore. In either instance, a strong, simple, symbolic cover is much more likely to catch their attention than one that is complicated or cluttered.

Research at Your Local Book Store and Browse Stock Images

If you’re having trouble coming up with an idea for your cover, it may be a good idea to do some research. Go online and examine books of the same genre. This can give you some ideas or suggestions for your own book’s cover design. Once you have an idea in mind, you can browse and purchase stock images on the web or give some sample covers to your designer and let them find the perfect stock-images.

Don’t Forget the Technical Stuff

There are a few technical guidelines to keep in mind when it comes to your book’s cover design. The first is to be aware of copyright issues when submitting images for your cover. If an image appears to be copyrighted, we will not be able to use it without written permission from the copyright holder. Submitting copyrighted images without permission may also delay your book’s production. You can avoid potential copyright infringement by submitting images you have taken yourself or by choosing licensed images from stock-image websites. Or better yet, as mentioned before, let the designer choose the best stock images for you. They are professional designers with an eye for detail and would know what would create the right emotional response from the viewer.

It is also important that your images be high resolution. Resolution refers to the crispness or quality of focus in your images. Cover images must have a resolution of no less than 300 DPI. In addition, they must be a size suitable for their intended use.

Click here if you’re looking to hire an award winning designer and illustrator.

 

Book Cover Design Services and More…

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Through Mundus Media Ink I am happy to provide services to the indie author community as well as to those authors who have signed with a traditional publishing company. At MMI we have a wide range of services to aid you in your publishing experience. Take your time and have a look through all of the affordable services we have to offer on our website. below are some of the more popular services we provide.

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Thinking you’d like more than just one service that we provide? Check out this package we’ve put together to save you some cash on your author brand image design.

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A collection of premade book covers for indie authors, affordable yet stunning designs. Once sold, a premade cover is not available for resale, i.e, you get a unique book cover.

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High resolution book cover designs for your eBook and print covers. No extra charges for stock images used in the design. You get a unique and stunning design that will skyrocket your book sales.

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A well designed book cover talks to the reader and convinces them to pick it up and have a look inside. An award winning illustrator, I will take the ideas inspired from your book as well as what you envision,  and illustrate a cover that will generate sales.

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If you’re looking for a map to illustrate the world you’ve created, you couldn’t have picked a better place to get it. Let our award winning illustrator work her magic for your book.

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Trying to attract attention to your books and your blog? Do you need an eye-catching banner for your website or social media page? We will design your banners to flow seamlessly with your brand and your books.

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Do you need an awesome image that will help you sell your books? Look no further. Our book teaser design will help you market your books across your social media platforms. We will create a beautiful design that will drive more traffic to your point-of-purchase.

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We create some of the best logo’s in the business! Get a logo that will grab the viewer’s attention with a design that reflects your publishing company or brand.

 

 

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Book Cover Design Services

Want a cover design that will catch the attention of new readers?

Go to http://mundusmediaink.com 

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