Category Archives: Author Platform

What Your Author Platform Could Be Doing!

THE 7 BEST EMAIL MARKETING SERVICES

The 7 Best Email Marketing Services

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Your author platform could have a robust and reliable email marketing service to meet your needs for promotion and networking.

Email marketing services help you engage your network more effectively. They let you manage your contacts and separate them into groups for different types of campaigns. Having an email marketing service also enables you to track the performance of your campaigns.

If you don’t have one now, but think you could benefit from having one then check out the list below.


 

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  • Integrates with WordPress, Magneto, Shopify, and many other platforms
  • Easy email creator
  • Merge tags
  • Autoresponders
  • Sort contacts
  • Simple tracking and analytics.
  • How-tos, videos, and tutorials.
  • MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month

Learn More About MailChimp

 


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  • Easy to use and beginner friendly
  • You can easily manage your email lists, contacts, email templates, and more
  • Easy tracking and reporting
  • Built-in social media sharing tools
  • Image library
  • 1GB of storage for your own files
  • Online training
  • 60-day free trial (no credit card required)
  • Regular pricing starts as low as $20/month

Learn More About Constant Contact

 


aweber-software-review

  • Connects to most platforms including WordPress
  • Email templates
  • List management
  • Autoresponders
  • Email tracking
  • How-tos and tutorials
  • 30-day free trial
  • Regular pricing starts from $19/month

Learn More About AWeber

 


ConvertKit

  • Easy to use
  • Allows you to offer content upgrades and incentives with email signup forms
  • Auto-responders
  • Sort Contacts
  • Pricing for ConvertKit plans start from $29/month

Learn More About ConvertKit

 


getresponse

  • Easy to use
  • Marketing automation tools
  • Drag and drop builder
  • Create campaigns
  • Sort contacts
  • Responsive forms
  • Landing pages
  • Tracking
  • Autoresponders
  • Integrates with third party lead generation software
  • Free learning material including videos, webinars, how-tos, guides, etc.
  • 30-day free trial. Their pricing starts from $15/month

Learn More About GetResponse

 


campaign-monitor

  • Drag and drop email builder
  • Email campaign builder
  • Drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions
  • Personalize emails with rich customer data
  • A/B testing, tracking, optimization, and social sharing tools
  • How-tos
  • Campaign Monitor’s pricing plans start from $9/month

Learn More About Campaign Monitor

 


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  • Combines your email marketing, automation, with CRM and sales
  • Email template editor
  • Segment contacts based on their actions, location, behavior, and social data
  • Fetch additional data about your contacts using only their email address
  • Integrates with some third-party software including WordPress
  • You can also send SMS messages to your contacts for follow up on campaigns
  • ActiveCampaign’s plans start from $9/month

Learn More About ActiveCampaign

 


My Latest Project – A Writer’s Guide

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My Most Recent Project

A Writer’s Guide – Volume One

Working as an author consultant puts me in the position of helping many writers discover their author brand. It is typically the first exercise we address because knowing your brand enables you to create a comprehensive author platform that will work for you – a good platform will serve as your base where all of your efforts begin. It will successfully promote your talent and product. An author’s platform must be developed first – before the details of the packaging- before the creation of the content – before the writing of the book. An author’s platform is ann essential key to their success.

Defining your brand is the first step for any author or writer.

Setting up your author platform properly is crucial, and understanding your brand helps you do it right.

I follow the same process every time I approach author branding, and it works!

I am creating this guide to make the process of branding easy and fun.The results will be awesome for creating or improving your platform and growing your network.

Completing this workbook will help you to:

  1. Improve your platform or begin creating a brand-new one.
  2. Grow your network.
  3. Create exciting new content.
  4. Effectively market your books.
  5. And … set some new writing goals.

Who Needs This Workbook?

This workbook is for all writers who are ready to start their blog or website and it has tons to offer those who have already established their platforms.

  • The exercises in this writer’s manual are simple to follow. When you’re done with them all, you will have a refined view of your brand and all that it has to offer.
  • When you’re done with them all, you will have a refined view of your brand and all that it has to offer.
  • You will also have crucial information that can help you rapidly grow your network and market your books or products.

I Need Your Help!

  • I am looking for some people to join my launch team. There will be some awesome prizes!
  • I am hoping for some early reviewers that can help me make sure this workbook is perfect!
  • I would like to organize a blog tour. I will be contacting some of you in the near future, or you can contact me if you’re interested in hosting the tour – I’m launching the last week of July! I’m also happy to accept guest posts on my blog if you’re interested.
  • Any input or feedback you have to offer would be much appreciated.

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I am so thankful for anyone who’s willing to participate in whatever way they can. So please, contact me if you’re interested.

If you have any tips or advice for me at all, I’d love to hear that too! 🙂

Thank You!

The 7 Things Writers Need to Create Great Content

Love copy

This might seem squishy, but if you’re meant to be a writer, you know what I mean.

There is no substitute for the love of writing. For the passion of getting the words right, the head-scratching and the pacing around the house and the endless drafts that aren’t quite right yet.

If you don’t love language and your topic and the act of putting words together, none of the rest of this really means anything.

I could have just as easily used Compulsion, Obsession, or Bullheadedness for this section. Whichever word you choose, it’s about refusing to settle for weak writing, because the words matter.

AAOS copy

Writing for self-expression can be high art, pursued for the sake of your own experience of truth and beauty.

Professional writers work from an attitude of serving their audience. Serving them with truthful, beautiful words, yes. But also with language that meets their needs, language that clarifies rather than prettifies.

Novelists, copywriters, and content creators all live in service to our audiences. No matter how clever or perfectly poetic we may find a phrase, if it doesn’t serve the audience, it goes.

Confidence copy

It’s always struck me as odd that many of the most capable writers are also some of the most insecure.

But it doesn’t need to be that way. Confidence comes from putting the work in, to become a genuinely authoritative expert. It comes from research, craftsmanship, and seeing the difference you make to your audience.

Serious craftspeople are humble and proud at the same time.

The pride and confidence come from hours of deliberate practice – the kind of work that expands your abilities and challenges you to grow. The humility comes from the knowledge that a true pro is always improving, expanding, and refining.

Training copy

Many writers imagine that if you have a good writing voice and a strong opinion, you’re qualified to work as a professional copywriter.

Not so fast.

Great copywriters and content creators are fine wordsmiths, yes, but they’re also strategists. They understand what types of content work to attract attention, to stand out amid the sea of content clutter, to motivate buying behavior, and to help the audience make the journey from interested bystander to loyal customer.

Solid content and copywriting strategy come from training (and practice). You can get a lot of that training at Copyblogger.

Discipline copy

You may be a brilliant wordsmith and master strategist, but if you can’t get yourself the butt-in-chair time needed to produce a significant quantity of work, you won’t get where you want to go.

To a great degree, discipline is a set of habits that can be cultivated. As a writer, you can string together rituals, create the right work environment, and adopt the behaviors of productive writers.

As a working writer, you also need to throw in a set of habits that will ensure that you meet your deadlines, keep clients updated, and invoice your clients promptly.

If you care enough, you’ll do it. The habits can be difficult to put into place, but fortunately, once they’re in place, they tend to keep you on the right track. (That’s the difference between habits and will power.)

Marketer copy

Yes, there is some money in writing fiction. (For the lucky few, there’s a great deal of money. Emphasis on few.)

There’s also still a little bit of money in journalism and feature writing, especially if you have excellent contacts.

But for the most part, if you want to make a living as a writer, the fastest, most enjoyable way to do that is to write content to find more customers.

It’s interesting, it’s very much in demand, and it will get you researching and investigating as many different topics as you like.

You might think that this kind of writing is boring to do. Far from it. Creating really good content (as opposed to the mass of junk that makes up 95 percent of web copy) will call on your skills as a storyteller, investigator, wordsmith, travel writer, historian.

A well-qualified content marketer needs all the skills of a great feature or fiction writer — combined with solid marketing strategy.

You also, of course, need to get comfortable marketing yourself. This can be surprisingly tough even for writers who create superb marketing for their clients.

“Create a bunch of content and hope someone wants to do business with you” won’t work for your writing business any more than it will for your clients’. You need to apply the same strategies and frameworks to your own business that you do to theirs.

If this doesn’t come naturally to you, don’t let that worry you. It doesn’t come naturally to a lot of good writers. But it’s something that’s well within your ability to learn.

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One of the tough things about living as a professional writer is that the path you walk is one you make yourself.

There’s no one to tell you which direction to go, no one to give you sign posts along the way, no one to outline your day for you and tell you where you need to be and when.

That’s also one of the fantastic things about living as a professional writer. But sometimes Fantastic is also Difficult.

Writing is a lonely business. And it can be just a little lonelier when you don’t have colleagues to bounce questions off of, or to share your gripes and triumphs with.

When you do find a community of writers, though, it’s a lovely thing. They’re some of the funniest, smartest, quirkiest people you’ll ever meet. And it just feels good to hang out with people who get you.


Source: http://www.copyblogger.com/writer-success-2014/

 

Writing Your Author Bio

Writing Your Bios

by M.R. Goodhew

Your bio serves the purpose of driving traffic and links to your website and creating interest in your brand. Who you are is a huge part of your author brand. You’re not just selling your writing—you have to promote who you are as an author as well. Later in this book, we’ll take an in-depth look at creating your author bio, or revisiting its structure, to focus your efforts on your uniqueness and authentic selling points.

You should have at least three separate bios written for different social sites, your website, amazon profile, and for your press/media kit. These bios should be saturated with your brand identity to let people know what you are all about. Make sure to create them with a professional feel. You are presenting yourself to the world and you should be viewed as a professional writer who creates books that reach a certain standard. You don’t want to come off as too personal or lack professionalism, because it could reflect on your work and give the impression of a substandard product. You are a professional author with quality books and writing – your bios should reflect this. At the same time, you don’t want to come off as stiff and unapproachable. Keep your personality reflected in your work with your author voice, focusing on relevant yet personable details about yourself.

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Some people find this part of branding the most difficult. Figuring out how to see yourself as a brand can seem hard to grasp at first, but it’s actually really easy. You are a fascinating person with all kinds of interesting, unique aspects of yourself that can be added into your author brand. What you look like, what you wear, how you pose for pictures, these all can be inviting portions of your brand. Are you fun, are you approachable, and are your interests interesting? What you read makes up part of what inspires you to write, so that is also a portion of who you are and should be included in your brand. This doesn’t mean you should list the books and articles you’ve read, it means the themes and content of those things are major interests to you and a major influence to your writing.

What do you always for on the internet? What are your questions or concerns about being an author? What are your passions? What do you most want out of your career as an author, and what do you believe you have to offer?

Your Voice:

Your personality shines through your writing. Who you are in your writing will be how you connect emotionally to the public. Be authentic—allow yourself to grow as a writer and project your personality through your writing. Your voice will capture your public and bring them back for more of who you are when you write.

Your Look:

How you portray yourself through your graphics and especially through your headshot speaks volumes to your growing network. How do you want to be seen? Be sure that whatever fashion you choose still reflects some form of professionalism. How you look reflects on what you have to offer. It’s worth the extra money to have a professional headshot taken that reflects how you would like to be perceived and possibly gives a clue to your unique voice. When it comes to graphics, a picture tells a thousand words, and a professional graphic artist usually speaks that language best. Hire one.

What You Read:

What you soak up as a reader is absorbed and morphs into a part of what makes you, you. It influences the way you write and what you write about, and those concepts and themes become a major portion of your brand.

Your Ideology:

Your beliefs and ideals will come through in your writing. People will recognize these core values and many may be drawn by them, or even put off by them. Beliefs can inspire or repulse. Choose what you wish to share wisely, as it will have an impact on your audience.

Your Personal Passion:

Your passion for what you write will speak volumes. Your dreams, desires, and faith in what you share will be heard loud and clear. Speak from your heart with authenticity and your words will move people. In general, people are attracted to what has the ability to move them emotionally in a positive manner.

Your Content:

Your content is your catch; this is how you bait your readers into following your blog and investing in your writing. The content you choose to write about should be relative to who you are and what you are selling.

Your Communication:

How you communicate with others throughout your network is a trait that will attract and keep dedicated followers who will cross promote you. What you say and how you say it creates a personal relationship between you and the people in your network. This is the public’s opportunity to see how you interact with people, and they are given the chance to become emotionally invested in you and your brand. What you have to say matters and will reflect on what you have to sell.

Make a list of all of these aspects, and you have the portion of your brand that is you. It will be an impressive list when it comes to dreaming up new content for your blog. You are your best resource for ideas, and you will find that you are also your most successful marketing aspect.

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Your author bio is a first point of sale, a statement used to hook the reader and leave them wanting more. Your bio should have the power to convert readers into followers and purchasers of your product. This is your place to truly shine, to grab attention and gain fans. Writing your bio is a serious matter, but it’s really fun to create. You really want a good bio, so it’s worth taking some extra time to explore who you are, how you want to be seen, and what you have to offer. After the last section, you should have some pretty clear answers to those questions, which you can now creatively piece together to form your bios.

It’s time to make another list. Be sure to maintain a positive outlook and mention what matters:

  1. Who are you, what descriptions best suit your personality?
  2. What’s your best feature, what’s the first thing people notice about you?
  3. What makes you likable, even lovable?
  4. What do you think is fun?
  5. What makes you different or what makes you the same as others?
  6. What do people remember about you, what stands out?
  7. What do you write about?
  8. What do you want to write about?
  9. What is your product?
  10. What are your interests?
  11. How do you view the world or the world you create?
  12. What are your hopes, dreams, and aspirations?
  13. Who are you influenced by (you may share similarities)?
  14. Where have you been and where are you going?
  15. Do you have any awards or have you won or entered any competitions?
  16. Are there any media mentions of you?
  17. Do you have recommendations from notable people?
  18. Do you have any special achievements that relate to your brand?
  19. Do you volunteer?
  20. Do you have a special hobby?
  21. Do you belong to any special groups?
  22. Do you belong to any organizations or associations?
  23. What are some exciting things that have happened to you?
  24. Were you inspired by a famous relative?

Mention them if they are somehow relevant. Use these things to promote who you are. There may be other things you want to add or should add that I haven’t listed here and that’s fine—add them. If you can’t use it as a selling point, keep it anyway. When you get into the process of putting your bios together you may be surprised at how you can use them to attract a growing network.

It’s probably best to leave out information about your religion, political preferences, or prejudices. They most likely have nothing to do with your product or brand and how other people receive them. Controversial subject matter should be avoided unless it is part of your content. Write down the answers to all of these questions and look them over a few times.

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Your bios should creatively entertain while introducing you and what you have to offer. Think positive, sell yourself, sell your style, and sell your brand. Be confident but be honest. Define what you have to offer with flare. What makes you special, what makes you shine? You may be amazed by what you discover when writing your bios. Bring emotion to your bio and grip your audience with your description of who you are and what you bring to share with them. Spruce it up descriptively as shown in the second example below.

Your bio can go one of two ways as seen here. Example one is descriptive but dry. Example two is powerful and possibly a little over-the-top, but more closely related to what you are aiming for with your bio.

            “Jane has always dreamt of being a writer. Jane Doe is a volunteer through ABC Org and has traveled extensively to help children. “Bla Bla Bla,” her first novel, is available on amazon now. Pick up your copy today.”

…or…

            “Famous author John Doe once offered Jane Doe the opportunity to write with him, but only now has Jane found the courage to bring her stories forward. A real-life hero, as seen in the Seattle times, Jane Doe now volunteers her time to less fortunate children. While bravely traveling the back-roads of the world all alone, she offered all she could along the way to those who needed her. Tune in each week to be inspired by Jane’s story-crafting of her experience through the act of selflessness. Jane’s resistance to failure, sheer will, and determination will empower you as you laugh and cry with her. See how she copes with the realities she faces and makes the world a better place, one small action at a time. Jane is a blessing to read and a joy to laugh with. You don’t want to miss these beautiful journeys with Jane. Be sure to pick up your copy of her latest book “Bla Bla Bla,” which will leave you breathless.”

Practice your sentence structure to incorporate the right tones of emotion and to generate excitement. Like a television announcer introducing the latest movie release, get excited about introducing yourself to the world. There’s no need to be embarrassed, and being shy won’t serve you here, either. You must realize that everyone is unique and has special qualities. Now is the time to take what you’ve learned about yourself and present it in a few paragraphs with confidence. Use your skills as a writer and show the world just how creative you can be while sticking to the truth of who you are.

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