Category Archives: Author Marketing Tip

Generate Clients with this Non-Fiction Book Layout!

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Have you ever thought of writing non-fiction? Do you offer products or services? Do you think you might like to in the future?

As a writer, there is a system for reaching your earning potential.

Here are some hot tips on writing non-fiction to generate clients!

I’ve included a book outline to help you get started right away.

Having an outline makes it easier to write your book. Breaking it down into chunks or separate topics gives you the opportunity to sit down and do focused writing, one subject at a time.

The Generate Clients Layout is designed to do just that, make you money off the additional products and services you provide. It’s perfect for anyone who coaches, consults, accepts speaking engagements, provides training, or offers courses or webinars.

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INTRODUCTION

If you’re planning on using your book to generate clients, then this outline is for you.

In order to generate clients with your book, you’ll need a layout like the one that you’ll find here. It’s structured to keep the reader focused on the content of the book in the order that it’s presented.

Many readers will skim the contents of a book to grasp the key concepts, it’s the way of today’s busy world. If you want your audience engrossed in your book, soaking up its content, word for word, then this layout will accomplish that for you.


PERSONAL

Before you get started, it’s a good idea to write down your idea of success. This will give you a clear vision of what possibilities you will want to explore using your book as the foundation.

Remember that you are looking to build your business with your book, not just earn a residual income from it. Your audience is your sustainable business profit. Your mark of success is your active network, the people that will purchase your products.

RESEARCH:

Research your topic on amazon, YouTube, and Reddit. Look up popular material that relates to your topic. Study the way the content is structured.

Read through viewer comments and look for trends in what the readers or viewers are wanting – questions they have, likes and dislikes.

Then list the top ten questions or problems and intertwine them into your book. Be sure to take notes as you go.

VOICE:

The voice of your writing should be a conversational one. Tell, don’t sell until the final chapter.

You want your reader to feel as if you are talking with them. You want them to be compelled to talk back to your book.

NOTE ABOUT TABLE OF CONTENTS:

Many writers make the mistake of having boring chapter titles, or worse, descriptive chapter titles. The table of contents is a tool to entice the reader into reading, to draw them into starting from the beginning and consuming every chapter.

If your chapter titles are too descriptive, they’ll give the contents of the chapter away. If they know what the chapter’s about, chances are they’ll stop reading. If they assume they grasp the contents of the book, they won’t feel compelled to read on. They will skip over sections, or not read the book at all.

You want to approach naming your chapters as if you were creating headlines for content – what will make the reader investigate further.

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TABLE OF CONTENTS

1. INTRODUCTION

There is an expectation of your readers that you, as a writer, are an expert on your subject, that you have special knowledge of the concepts which relate to it, that you have a clear idea of the aspects which should be addressed.

You want to introduce who you are, what you are addressing in the book, and what the reader will come away with. This sets the pace for your reader and creates anticipation.

Identify the problems – promise a solution: demonstrate to the reader that you understand them and that your book provides the solution to their problems

How is your approach different from others? Why will people think you have the right answers for them?

Don’t give away the key concepts.

In the chapters immediately following this one, you will approach your readers top concerns, one by one, and use metaphors and analogies to explain your solutions. If you need to add additional key concepts (solutions to concerns), feel free to do so, or, save the new key concepts for a second book.

What is your purpose? Your book should be able to transform into other products.

What are the main ideas you are trying to get across? What will this book enable your audience to do?

2. KEY CONCEPT A

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

3. KEY CONCEPT B

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

4. KEY CONCEPT C

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

5.  KEY CONCEPT D

Using metaphors and analogies to explain your solutions on a conceptual level.

Focus on tangible, quantifiable, measurable, concrete messages.

  • What: state the problem the reader is experiencing or how they relate to the key concept – why they should learn and apply it. The reader needs to feel as if you understand them. That you know what they are doing now may not be working – that you have the solution.
  • Why: give the reader the reasons why they should continue to read. Motivate them to read on. Tell them why they should keep reading, reinforce how this concept relates to them.
  • How: explain the solution to their problem conceptually, using metaphors and analogies.

6. STEP-BY-STEP METHOD

What if: here is where you want to lay out the step by step actions your reader can take to apply the solutions.

These steps should be tactile rather than conceptual.

Go through each step one-by-one. You can put all the steps in one chapter, or spread them out, one step –  per chapter.

7. SUMMARY

You want to end your book with the same momentum you started with, giving the book a proper ending.

Motivate and inspire: it’s important to use the right language, you don’t want to leave the reader feeling overwhelmed. You want them to feel satisfied and motivated to tackle the steps you provided.

You also by this point have earned their interest in any future work from you.

8. CLOSING

This is your opportunity to direct people to contact you to purchase your products and services. Your call to action. This chapter should be half the length of your previous chapters.

Who you serve: who is your specific audience? Your niche? Age? Financial status? Job description? Who are you selling to? What are the attributes of the people who will purchase your services? Express this to the reader so they can see that they are exactly the type of person who should be hiring you for personal help through one of your services.

How you serve them: keep them fascinated, tell them how you have solved problems for other people and how you can do the same for them. You want them to wish they had you on their team. By now you’ve created value with all you’ve given away within the book, so they should feel a bit compelled to repay you.

What next steps do you want your reader to take? Should they inquire about your services, give you a call, consult with you, go to your website? What body of knowledge do you possess that will make your audience take the next step?

You want people to hire you, that’s what your book is about – trying to make the phone ring.

Influence them – get them to buy into what you’re saying.


Have you thought of expanding your brand by writing non-fiction? Tell me about it in the comments below!

I’m open to any questions or comments you might have!


Please Like and Share!

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Author Chat: Debbie Moyes

Today I’m pleased to chat with author Debbie Moyes and introduce you to her latest books.

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  • When and why did you become a writer, what inspired you? What makes you stand out from the rest? What Inspired you to write these two books?

A year ago, I watched an episode of 60 minutes about an entertainment time capsule in the midwest, and a story line popped into my head that absolutely refused to leave. I couldn’t function anymore, so I decided to write it down, and before I knew it, the story-line had turned into a book. Then that book turned into a sequel, then into a third novel. 

  • What draws you to your current genre? Or what’s the coolest thing about your genre?

As far as my genre, I have always been a science fiction nerd. I grew up watching Star Trek and find anything science-related to be so fascinating and entertaining. Naturally, that’s where my mind goes when I think of stories. I love the innocence of young love and adventure, and also tend not to use things like swearing, drinking, immorality, etc. Which naturally draws me to Young Adult. I absolutely love clean YA books. 

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  • What’s your secret, how did you get from first drafts to publication so quickly? Maybe we could adopt some of your habits.

People ask me how I wrote books so quickly. First of all, I treated it as a full time job, giving up television and staying up until my eyes couldn’t stay open any more. The story gets out quickly for me, because I see it literally as a movie in my mind, everything the characters do and say, and then I simply write down what I see. Editing is the hardest part, going through a million times, having others edit for me, etc. It’s a longer process, but it’s worth it, because seeing your work in print/ebook is awesome!

  • Tell us about your cover designs!

My covers are amazing. I knew I couldn’t have people on the cover, and I knew it couldn’t look too “Science Fiction-ish,” considering that a large part of the book is on the planet instead of space, and is much more adventure sci fi than hard sci fi. I love how the covers for both book one and two tie together really well–there’s no doubt that you can tell they’re in the same series. Both covers give off the feel I was looking for. 

  • Tell us how you hit #1 on Amazon, how did you market your books? We could use some pointers.

As far as getting to #1 on Amazon, I used basic marketing techniques. I did the advertising thing on Facebook, and told people that if they were kind enough to mention the book, to NOT say that they knew me in any way. It sounds more legit to hear someone say they read a good book, than to hear that their friend/sister/cousin wrote a book and everyone should check it out. I brought out the sequel quickly after the first book, in the hopes that readers would want to go straight to book two, instead of having to wait and then forgetting about the series completely. I also used the kindle select free days to my advantage. When the book was scheduled to go free, I signed up on several different book promotion sites and applied for my book to be featured as a free book with them. They were all free, although there’s many options for paid promotion. The days that it was free, it was being shown on various sites, as well as twitter. When people downloaded it for free, the hope it that it would then draw them in to buy the sequel. 

  • What are some helpful tips you could give to aspiring writers?

Advice I could give to any other writers would be to use others. Get many people to read your work and honestly critique it. Change things that don’t work, even if you love them dearly. And absolutely don’t stop writing, ever! Getting success with your writing is slow going, but don’t stop trying. 

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  • What journey will we experience with your story, what will we come away with?

Something I love about my series is that it’s clean. Way too many books, even Young Adult, are full of swearing, sex, drugs, etc. I love when a book has an awesome story without having to include those things and wanted to make mine that way. There’s a twist in the story that I find fascinating– it makes you look at our world and the universe in general in a different way. My stories also touch on the subject of morality and compromising values for the greater good. Is it justified? Or is it still wrong?

  • What can we expect from you next and when?

I have the third book in the World 4 Series coming out in October 2016, and another YA series in the works. I put out “hidden chapters” (parts of the story that didn’t make it into the actual novel) onto my website www.debbiemoyesauthor.com, as well as updates and random ramblings. I can’t stop writing!

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Hello! Im melting in the desert of Arizona while taking care of my four kids. Science fiction has always been a love of mine, as well as adventure and of course, anything Young Adult. I started writing World 4 as a kind of secret hobby, which then exploded into a full-on series and my new, awesome passion. I love stories that can transport you to a different place and introduce new ideas. I love these characters, and want so badly for everyone to know their story!

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How to Get Book Reviews

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Let’s face it, waiting for book reviews can seem to take a lifetime. These all important book reviews are a necessity in getting your book viewed and purchased by more readers. Without them, you’re screwed.

Waiting for Book Reviews?

While your waiting for your book reviews to increase in number you can begin a campaign that will help them do just that.

Ask for reviews: There is absolutely nothing wrong with asking for reviews. In fact, you can send out a newsletter to your subscribers advertising your new book and ask for reviews.

Query book reviewers: You don’t need to pay for this service, although you can. I recommend you get real reviews, because paid ones stand out from the rest, they’re a bit obvious. Start assembling your list of book reviewers well before your publication date. This is something you want to be prepared for so that when your book is released, it has a large amount of reviews to go with it. Book bloggers are the best people to reach out to for this purpose. There are several other places to find reviewers as well.

  • Story Cartel – all books on Story Cartel are free in exchange for honest book reviews.

Be sure to check out the etiquette for this process later in this post.

Offer prizes: You can offer up prizes for your reviews in the form of author swag. People love free stuff and they love to win prizes. You could have anyone who purchases your book write a review and be automatically entered into a drawing that shows your appreciation. You can give out bookmarks, playing cards, coffee mugs, water bottles, sweatshirts, tote bags, and more.

Give your book away: Take advantage of the three days Amazon gives you to give your book away for free. When you are doing your promotions you can mention it’s in exchange for a review.

Ask friends and family: You can amass quite a few reviews just by asking friends, family, and coworkers. These people like you, chances are they are willing to read your book. Ask them to leave you a review, heck, offer them prizes too if you want. Just be sure to mention that they shouldn’t refer to you as if they know you when writing their review. The review will sound more convincing that way and help to draw new readers into buying your book.

Be proactive: What’s important when seeking reviews is to be proactive. Talk about it on your social networks. Use a book teaser to help gain interest in your book through your marketing. But always mention that you would appreciate reviews. Do a blog tour and ask for reviews there.

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A Few Words On Etiquette

Some may not know this, but there is actually etiquette that goes into asking a reviewer to read your book. Reviewers are not obligated to read your book, and they certainly aren’t required to like your book, so here are a couple of pieces of advice for the author who is looking to get their book reviewed.

  • Take the time to establish a relationship with your book bloggers.
  • Take into consideration what the reviewer likes to read.
  • Give a synopsis of your book in the query email.
  • Don’t hound the reviewer.
  • Don’t get upset if the reviewer doesn’t like your book.
  • Don’t expect the reviewer to search out the book.
  • Show gratitude.
  • Make it personal.

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How to get high ranking reviews

Amazon Top Reviewers: Garnering a positive review from one of Amazon’s top customer reviewers is not only a great endorsement for your book, it’s often perceived as a more meaningful, and especially helpful, review due to the criteria that Amazon uses to qualify those that have achieved this ranking.

Their higher profile and credibility, plus the competition for their in-depth, quality reviews makes it tough to catch this group’s attention. But the rewards are often worth the extra effort. In many cases, reviews from top Amazon reviewers can generate enough momentum to create a cascade of additional reviews and book sales.

Another strategy for finding high quality reviewers on Amazon:

  • Go to your personal Author Page on Amazon and locate the “Customers Also Bought Items By” section on the right. This section provides a list of authors whose topic or genre is similar to your own.
  • Clicking on an author name will bring you to their author page, which will include a listing of their books. Choose a book, then click on a review for that book. This will take you to the Customer Reviews page.
  • Click on the name of a reviewer to get to that reviewer’s Amazon profile (which lists books or items that they’ve reviewed).
  • Look for contact info like an email address or a link to their website.
  • Send them a query via email, referencing that you noticed they reviewed book XYZ by John Doe and you are wondering if they would be interested in reviewing your book on a similar topic, and that you’d be happy to send them a free copy if they’re interested.
  • Remember, you can go through the “Customers Also Bought Items By” section on each author’s page, not just your own.
  • No spam! Make it personal and be authentic.

Publishers Weekly: BookLife is PW’s new site dedicated to the world of Self-Publishing. It’s packed with tips, reviews, profiles and destinations for authors and readers!

It’s also the new home of PW Select, their marketing program for self-published authors and the place where indie authors can now submit their books for PW Review consideration FOR FREE!

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10 places that review self-published books

1. Goodreads

2. Digital Book Today

3. Kirkus

4. Self-Publishing Review

5. IndieReader.com

6. Indie B.R.A.G.

7. PW Select (Publisher’s Weekly)

8. Blue Ink Review

9. The Indie Reviewer List — (not a review site itself, but a great resource with links and contacts for book reviewers and blogs that highlight self-published literature)

10. Book Blogger Directory — (similarly, a “comprehensive listing of book blogs”)

What advice can you give for getting more reviews?

 

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Why You Need a Book Poster

By Jessica Kane

Independent authors are faced with many unique challenges, and one of the most daunting is promotion.

Seeing your book in print for the first time is a special moment that soon gives way to the sobering reality that now you must market it properly.

One of the most effective ways to do this is with a book poster.

There are a few reasons why you need a book poster copy

  • A poster is a highly-portable and visual way to draw attention to your book that can be used in variety of methods and places.
  • Aside from book blogging, which is a great method of promotion for independent authors, a book poster that is professionally designed lends a certain amount of credibility to your status as an author.
  • While the number of self-published authors has grown in recent years, there is still something of a stigma attached to independent publishing. Many readers have a perception that the writing of an independent author cannot be as good as that of an author with a big publishing contract. This is patently false, of course, but it is still something you must overcome. One way to do that is to mimic the promotion methods used by mainstream publishing houses, and the book poster has long been used to generate a buzz for new releases. Just check the window of your local bookstore the next time you visit.

The thing is, any old poster won’t do. Too many independent authors make the mistake of trying to design their own or of using a cheap online printing service. A poorly designed poster can actually hurt your chances for sales rather than improve them. If you are going to use a poster, having it professionally designed offers significant advantages. A designer can bring their creative skills into play in order to capture the essence of your book in a way that others cannot.

Think about it. If you are an independent author, writing is what you do. It is far more efficient to spend your time book blogging than to spend it designing a poster or banner. The money you spend on hiring someone to design a poster for you is well-spent because it frees you up to do what you do best–write.

Getting a book poster designed is actually one of the most cost-effective methods of book promotion because a poster has a wide variety of applications.

  • Posters can be bundled with pre-order offers to enhance the chances that people will make a purchase. Be honest. How many times have you purchased a book because you liked the cover art? You’re not alone. The importance of graphic presentation is something the big publishers have always understood. If you sign some posters and include them with a pre-order, there is a chance that you will make more sales.
  • If you are promoting your book with signings at local book retailers, using posters to promote the event and having some on hand to sign is a plus. Once again, the quality of the poster is all important. You only have one chance to make a good impression with it.
  • Posters are an integral part of the press kit that you should assemble and send to media outlets and reviewers in advance of your book’s publication. Critics are just like anyone else. They, too, can be swayed by slick presentation. If you include a poster with your marketing materials you are sending a message that you are a serious player. The absence of nice graphics in the form of a poster or banner will often sound the death knell for an independent author. If a reviewer takes your book out of the envelope and it looks like a self-published work, expect it to be shuffled to the bottom of the heap where it may or may not get a review.

Overall, book posters are a wise investment. They should be a part of your marketing budget for their ability to increase exposure in a way that is effective and economical when weighed against other methods of promotion.

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unnamedJessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.

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Book Cover Design Services and More…

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Through Mundus Media Ink I am happy to provide services to the indie author community as well as to those authors who have signed with a traditional publishing company. At MMI we have a wide range of services to aid you in your publishing experience. Take your time and have a look through all of the affordable services we have to offer on our website. below are some of the more popular services we provide.

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Thinking you’d like more than just one service that we provide? Check out this package we’ve put together to save you some cash on your author brand image design.

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A collection of premade book covers for indie authors, affordable yet stunning designs. Once sold, a premade cover is not available for resale, i.e, you get a unique book cover.

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High resolution book cover designs for your eBook and print covers. No extra charges for stock images used in the design. You get a unique and stunning design that will skyrocket your book sales.

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A well designed book cover talks to the reader and convinces them to pick it up and have a look inside. An award winning illustrator, I will take the ideas inspired from your book as well as what you envision,  and illustrate a cover that will generate sales.

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If you’re looking for a map to illustrate the world you’ve created, you couldn’t have picked a better place to get it. Let our award winning illustrator work her magic for your book.

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Trying to attract attention to your books and your blog? Do you need an eye-catching banner for your website or social media page? We will design your banners to flow seamlessly with your brand and your books.

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Do you need an awesome image that will help you sell your books? Look no further. Our book teaser design will help you market your books across your social media platforms. We will create a beautiful design that will drive more traffic to your point-of-purchase.

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We create some of the best logo’s in the business! Get a logo that will grab the viewer’s attention with a design that reflects your publishing company or brand.

 

 

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