THE ROAD TO LAUNCH – PART ONE: CONCEPTION

writer

These days, a lot goes into publishing a successful book. This series of articles discusses the stages of writing from conception to launch.

BEFORE THE WRITING STARTS

The Benefits of Getting Organized

As a writer, you may know all too well the disappointment of a project that has gone awry. Without a clear plan of attack sketched out from the beginning, it can be easy to lose your initial momentum. Writer’s block may occur from a simple lack of knowing your next move. Without some sort of map to guide you, your writing could drift, losing clarity and effectiveness.

Knowing what comes next is helpful because it gives you a list of manageable goals and provides you with direction. Planning ahead can help to keep you focused and strengthen your writing. Breaking down your project with an outline is the most efficient way to accomplish your goals and meet your expectations.

There are many steps in any writing project and taking the time to address them beforehand can get you to the finish line in a timely manner – knowing you’ve done your very best.

Build a Community Around Your Ideas

Nothing great has ever been built alone so the community you build in this initial stage will serve as your first buyers, your first reviewers, and your support system throughout the entire process. Find your potential readers and ask them questions. Tell them you have a product to launch and you want to share some of it with them to get their opinion and maybe they might buy it. But in any case, it would be great to have their help while you’re putting it together. Over time it will build you up as an expert in your niche.

There are many steps that go into building excitement and interest for your project before the process of writing begins. It’s a good idea to create a schedule to tackle the following objectives while at the same time, creating a writing strategy.

  • Talk to Your Potential Readers
  • Research Similar Books
  • Practice Strategic Networking
  • Build an Email List
  • Document the Journey
  • Build a Launch Team

Depending on your goals, it may be a good idea to become even more involved with your community. Here are some other options to consider:

  • Join Facebook Groups
  • Join LinkedIn Groups
  • Message Group Members Directly to Create Authentic Connections
  • Do Some Market Outreach
  • Attend Local Meetups
  • Join Relevant Forums

Not only will these methods help grow your network, but they will grow your knowledge base, your understanding of your audience and your genre, improve your skills, and will help expand and refine your ideas.

Create Yourself a Schedule

I know first-hand how overwhelming things can get when you start to take your business of writing seriously. The best way I’ve found to keep it all in perspective is by creating a weekly excel sheet that lists all of my goals for each day.

I record my time spent on each activity to manage my time, stay on task, and reach my goals that much quicker. Like most others, I manage a day job, family, fun, and other responsibilities as well as my writing career.

Prepare a Writing Strategy

For your best chances of success, whatever your subject matter, start with an outline. An organized and detailed plan that tells you what to write about and when. A strategy that can be broken down into manageable parts that can be written each in one sitting.

By creating your outline, you tackle the difficulties of theme, character development, and plot from the beginning. Breaking down your writing goals into smaller sections or scenes makes it easier to tackle one piece at a time. This enables you to know exactly what to focus on at any given moment. Knowing what is needed and when helps keep your writing focused without the stress of the entire undertaking weighing you down or misdirecting your train of thought.

Outlining works with all genres. Keeping pace with an outline that has proven successful in your genre can help you captivate your audience and keep them reading. Although there’s no rule that you have to go with any particular style, so feel free to create your own. Be mindful that it’s a good idea to know what has worked for others before you get started.

Focus on the Task at Hand

Always refer back to your schedule and focus on the task at hand. It’s best to start with the most difficult tasks first and limit your time spent on each. It can all become overwhelming without some degree of discipline.

Consistency is key. Relationships are formed over time through participation. Knowledge is gained by being open to the ideas and insight of others, questioning and commenting on what you learn along the way.

Taking time to create your outline and flesh out your story will make it that much stronger when it comes time to write.

Reward Yourself

Reward not only feels good but reinforces behavior and helps create habits. Create a system of reward for accomplishing your goals, like an espresso or something else that feels good.

Take a Break

As you embark on your journey there will be much to accomplish, all of which requires some hard work on your part. Be sure to take days off on a regular basis to rest and rejuvenate so you don’t run the risk of becoming burned out.

I set a stop time each day no matter what. If something doesn’t get done, it moves to the next day’s schedule. I try to accomplish the most important things first, so critical items don’t get overlooked.

When my weekend rolls around I leave the business of writing on the back burner and give my mind a couple of days to recover.

Making the most out of your off-time will keep you happy, healthy, and more productive.

🙂

 

 

 

2 thoughts on “THE ROAD TO LAUNCH – PART ONE: CONCEPTION”

Leave a comment below

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s