Apple could discuss the service as soon as Monday, or it may choose to detail the offering at its conference for developers later this year. Hours before Apple's grand event, details about the two new subscription services have emerged.
We should find out more during Apple's March 25 event, but Bloomberg said the company might also wait until WWDC in June, so we might have to wait a few months for more information.
Having seen a pullback in the once-sizzling smartphone market, Apple will seek to diversify by getting deeper into the television business, and with the likely launch of a subscription news service.
Well, every day kind of is for the marketing-savvy Cupertino, Calif. -based tech giant.
Apple did not immediately return a request for comment about the report. But Hastings is not anxious about them: when asked, he simply replied that competition is always good; not just for Netflix, but for users and content makers as well.
Ives believes the new streaming service will launch this fall, with some pre-existing movies and shows, as well as some original content.
On Monday, Apple also is expected to unveil an Apple News subscription option featuring content from major publishers and a new credit card with Goldman Sachs to bolster Apple Pay.
Disney will have as much as 40 percent of U.S. box office receipts following its deal for the assets of 21st Century Fox combined with its own studio and ABC television programs, giving it a vast library that includes the "Star Wars" and Marvel superhero franchises. With each of these firms moving into their own streaming services, Hulu's future is uncertain. Of course, premium services like HBO, Showtime, Starz, and more have long put pressure on cable services, only to settle in a world where all content providers seem to have found their niche. Its beta version will roll out in the fourth quarter of 2019. Indeed, he asserts, "We prefer to let our customers watch our content on our service".
Apple has big ambitions for the service, and is hiring people with experience in promoting movies and TV shows for awards including the Emmys and Oscars.
And the couple behind indie film The Big Sick, husband-and-wife team Kumail Nanjiani and Emily V. Gordon are set to produce a series about immigrants called Little America.
We're particularly interested in the upcoming gaming service.
It could be that the company will work with other companies, instead of competing against them.