YouTube under fire for new policy on inappropriate comments

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Just a few days ago, Matt Watson demonstrated through a video how searching terms like "bikini haul" can lead to child-related videos that feature predatory messages in the comments. "I think videos like this put them at risk". "And YouTube's algorithm, through some kind of glitch or error in its programming, is actually facilitating their ability to do this".

Nestle, Disney, AT&T, Hasbro and the creator of Fortnite have all reportedly pulled advertisements from Youtube following allegations of child abuse content being on the platform. AT&T and Hasbro followed suit.

According to The College Fix, YouTube removed the video and issued its channel with a temporary community guidelines strike - when a channel accumulates three such strikes over a certain period of time, it gets banned, and even a single strike can hamper a channel's access to certain features of the platform.

But it would do more, it said, such as "turn [ing] off all comments on videos of minors where we see these types of comments". He detailed how pedophiles are using YouTube to connect with each other and share links to child pornography through comments.

Seemingly innocent videos of children, dancing or taking part in gymnastics, for instance, are being shared as sexually suggestive posts. She said she and many other parents from Facebook groups came together to report it, and the video was eventually taken down after one parent directly contacted an employee at Google.

The suicide instructions are sandwiched between clips from the popular Nintendo game Splatoon and delivered by a man speaking in front of what appears to be a green screen - an apparent effort to have him blend in with the rest of the animated video.

As Watson noted in his video, this is a problem that YouTube has been battling for years. "Once you enter into this wormhole, now there is no other content available", Watson said.

That's because the Alphabet Inc. search giant is just so vital to advertising that no company that wants to reach consumers can survive without them, said one ad agency executive who asked not to be identified because the agency often works closely with Google. This latest round of backlash beats a well worn path in which the media, users, or creators express outrage over the sites negligence; advertisers react either by pausing ads on the site presumably until YouTube can give them reassurances of progress or by releasing statements to express their disappointment or reinforce their brand values; and finally, advertisers eventually return to the platform.

This cycle of back-and-forth between advertisers and YouTube is likely to keep repeating on open platforms because of the volume of uploaded content on the platform.