Game of Thrones and Bud Light win the award for Most WTF Super Bowl crossover event. We're all presuming the Bud Knight is now dead. So they go on a quest to deliver the barrel to the castles where Miller Lite and Coors Light are made.
So why might rice be a superior ingredient than corn syrup for making beer?
The ad was meant to be amusing but the National Corn Growers Association, or NCGA, wasn't laughing. "When it comes to an issue like this we all unite like one", he added.
"I am proud of the generations of farmers that grow corn that is used in over 4,000 everyday products from corn fed beef to ethanol to bourbon to makeup. It was damaging to corn, and it leads people to believe that corn is a bad ingredient". It began when the company aired an ad during the Super Bowl dunking on Miller Light and Coors Lite for brewing with corn syrup. If you eat a teaspoon of rice syrup or corn syrup your body will process them the same way.
Corn farmers have taken a beating in the a year ago.
Corn syrup isn't exactly the same as table sugar or the high-fructose corn syrup used in many packaged foods, but that distinction is beside the point, because there's very little sugar content remaining in any light beer, said Bonnie Liebman of the Center for Science in the Public Interest. Last month's government shutdown closed USDA offices that were in charge of processing farmer's relief payments that help offset lost revenue because of tariffs. "It is a shot at agriculture", he said. But when an ad is about corn, not everyone finds it amusing.
"This attack especially hits home at a time when farmers are hurting due to challenging economic conditions".
"The Bud Light ad says more about their market position than it does about any @MillerCoors products", he said.
"It was a marketing ploy, I get that".
MillerCoors tweeted an image comparing Bud Light with Miller Lite on calories and carbohydrates, followed minutes later by a tweet from Adam Collins, vice president of communications and community affairs.
"You might not be drinking it in your Bud Light but you'll be eating it with your payday and pancakes, you know", says Max Tjaden.
Other beer brewers saw an opportunity to jump into the conversation. It depends on what style of beer you are trying to make.