Apple reportedly launching its video service in April sans Netflix and HBO

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According to a report by BuzzFeed, Apple is gearing up to launch a news subscription service on March 25 during a special event.

According to a report in The Wall Street Journal, Apple has pitched to publishers that it plans to keep half of the revenue generation by the subscription service, whereas the remaining half will be distributed among the publishers based on the time users engaged with their articles.

An Apple subscription will also include free content, but customers will have an option to pay to access other content from providers.

Apple doesn't typically hold more than one spring media event, though it could this year. The service will be attached to the Apple News app and will launch later this year.

Beyond music, Apple's next big push into services centers on TV, and in particular, original programming.

BuzzFeed reported on Tuesday that Cupertino is planning to hold a services-focused event for on March 25, where the company will talk about its new services. We've appreciated Apple's thoughtfulness and leadership on a number publisher concerns over the previous year. New rumors posted today (February 12, 2019) have given conflicting indications as to when the putative AirPods 2 may be released.

The launch would be Apple's latest push to grow its services revenue with a goal of hitting $50 billion (R687 billion) by 2020. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries.

Apple Inc is targeting an April event to introduce a streaming television service that will likely include subscription TV services from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp's Starz among others as well as its own original content, sources familiar with the matter told Reuters on Wednesday. Since it comes pre-installed on all Apple devices, it has become one of the most popular news services on the market.

The New York Times declined to comment.

CNBC also notes that the core of the argument may be Apple's push for a 30 percent cut of sales made through its service.

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