Apple aims to lift sales with three new iPhones

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Apple acknowledged a few days ago that iPhone sales in China were weaker than expected, as the company had to lower its guidance for the first quarter of fiscal year 2019. This rumor isn't new, but it's coupled with the idea that the iPhone XR hasn't sold as well as Apple thought it would. Huawei's Mate 20 Pro and P20 Pro, launched previous year, carry three rear cameras. As we settle into 2019, eyes are once again turning to the Cupertino tech giant to get a feel for where it plans to take the iPhone this fall.

That allows the company to generate more money from attached products like Apple Watches, AirPods, and services like Apple Music.

The iPhone XR is Apple's budget model and comes with an LCD screen and thicker bezels around its screen.

"It's possible Apple wants to test the market's feedback if it brings down the channel prices".

12/11/18: Apple's next-gen iPhones will adopt new antenna technology to prepare for the arrival of a 5G-capable handset in 2020.

Last week, Apple issued its first revenue warning in almost 12 years, sending its shares down 10 percent, their biggest intra-day fall in six years.

Retailers like Suning and JD.com are slashing prices by up to $118 on the iPhone XR, according to Reuters and Yahoo Finance.

"Since we began shipping the iPhone XR", Cook said, "it has been the most popular iPhone every day, every single day, from-when we started shipping, until now". Dangdang, one of its rivals, has launched a similar campaign. The retailer has also discounted the iPhone 8; a device that's also the target of discounts by other retailers.

That rare forecast cut exposed weakening iPhone demand in China, the world's biggest smartphone market, where a slowing economy has also been buffeted by a trade war with the United States. Domestic Chinese brands, meanwhile, have won over local consumers with a wide range of devices at competitive price points.

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