Indeed, cellphones appear to be the other most-important character after the two superstars.
As per COAI, not only mobiles and smartphones, but entire telecom industry is shown in a bad light, which can impact their overall business. "We have requested CBFC that they examine the film with due regard to our concerns and direct that the movie be provided to us in order to enable us a fair opportunity to raise our concerns fully and adequately", added Rajan. The telecom operators also called on the authorities concerned to suspend the "exhibition of the movie" until the matter is resolved.
The movie is yet to be released and it is about the depiction of mobile services and towers and which is said to be false and without any evidence and wholly fictional.
Image Credits NDTV
In a letter to the board, the trade body reportedly accused the film of promoting "defamatory" content including mentions that mobile phones and mobile towers were harmful for human, birds and the environment. It also alleged that it violated many sections of the Indian Penal Code, Mint reported, citing the statement.
Exemplifying this, COAI has asked the Censor Board to revoke the certification that has already been granted for the teaser, trailer as well as for the film and other promotional video and even the Tamil language version of the film with immediate effect. The VFX laden film continues the story of Chitti which was first shown in Enthiran.
Overseas too, the film that marks the debut of Akshay Kumar in South has also performed well overseas and has raked in almost Rs 2 crore in the US, Rs 58 lakhs in Australia and over Rs 11 lakhs in New Zealand.