Wednesday at 10 a.m. PT, the world is not only expecting Apple to reveal three new iPhones, but specifically the iPhone XS*. If Apple decides to go big and aggressive in India, we could see the company taking an initial hit in price.
Finally, as expected, AirPods 2 will show up, as will AirPower, the wireless charging pad that was announced at last year's event.
Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth.
One new feature the Apple Watch models will include is support for electrocardiography (ECG), Kuo said in his note.
While the iPhone remains Apple's bread and butter, accounting for the vast amount of the firm's profits, a growing part of its business comes from other areas, such as the Apple Watch. Mainly, we're looking forward to the highly anticipated iPhone Xs, iPhone Xs Max, and a 6.1-inch LCD iPhone. We probably won't see any Beats-branded devices, though, if the rumor mill is any indicator.
A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention.
A new set of photos has leaked that could hint at unique color options for this year's mid-range, 6.1-inch LCD iPhone. If you know how much Apple computer chargers are, then you also know this is a big deal. With that context in mind and price of iPhone in the past few years, it seems the new iPhones will be much more expensive than existing models. Just like last year, the Cupertino major is expected to launch three iPhones even this year.
Apple might be planning to announce high-end headphones at the event today.
In its guidance for its fiscal 2018 fourth quarter (ending September 30), Apple is expecting a revenue between $60bn and 62bn while gross margin is predicted between 38 and 38.5 per cent.
Customers bought the iPhone X, in November 2017, at the Apple Store on New York's Fifth Avenue.
The 5.8 and 6.5-inch models may be called iPhone XS, indicating at mostly under-the-hood updates, with the larger model rumored to be differentiated with the "Max" moniker, instead of "Plus".
It also brought the iPhone into a new price bracket: $999.
Be sure to check back with TechSpot tomorrow as we'll have in-depth coverage of the Gather Round event as it unfolds.
Still, analysts say Apple has a formula that works with a loyal customer base and steady sales.