Talk of Nike Inc. sales taking a hit from the company's decision to put ex-NFL player Colin Kaepernick at the center of its latest "Just Do It" campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.
The endorsement deal between Nike and Kaepernick prompted a flood of debate. Despite the backlash, Nike reported a 31-percent increase in online sales over Labor Day weekend compared to the same period a year ago. The surge was better than the 17 percent increase recorded a year ago during the same period, the report stated.
Nike has sponsored Kaepernick since 2011 and the advertising campaign marks the 30th anniversary of its "Just Do It" slogan.
The College of the Ozarks, a private Christian school in Missouri that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand's logo.
The spot highlighting the former 49ers quarterback locked in a grievance with the league aired during the first ad break in the third quarter of the Eagles-Falcons game, which started with no overt demonstrations by players during the national anthem.
Here is the extended ad which is voiced by Kaepernick himself.
"If Nike is ashamed of America, we are ashamed of them", the statement continued.
Kaepernick, who triggered a political firestorm after kneeling during the USA national anthem in 2016 to protest racial injustice, has not played in the NFL since early past year. "I honor the flag". I don't think it's appropriate.
During the interview, Falwell told USA Today he didn't know the exact terms of the deal with Nike and what would justify termination.
The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.