Donald Trump Asked 'What Was Nike Thinking?' And Got Savaged In Reply

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Nike's Twitter account has seen its "sentiment" drop 38 percent since the ad ran earlier this week, meaning its seen a sharp increase in negative comments, according to data shared by 4C Insights on Thursday.

Nike Inc.'s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick.

A person familiar with the situation told The Associated Press that Kaepernick was watching the ad's first television airing on NBC at an event held at Nike's world headquarters in Beaverton, Oregon.

Kaepernick first sat and then knelt during the playing of the national anthem before NFL games starting in 2016 to protest police brutality and racial injustice in the United States.

'Nike is getting absolutely killed with anger and boycotts, ' tweeted Mr Trump 'I wonder if they had any idea that it would be this way?

The president began his crusade against the National Football League in September 2017, when he referred to any kneeling player as a "son of a bitch" and called for team owners to fire any players who participate in the demonstrations. I'm not saying Nick Cannon doesn't have a philanthropic bone in his body, but I didn't expect his political zeal to manifest the way it did, incurring a complete write-off of a Los Angeles Nike Store's complete sock inventory.

Jerry C. Davis, the president of College of the Ozarks in Missouri, said on "Fox & Friends" Friday that Nike is "exploiting" the issue of national anthem protests by NFL players, including Kaepernick, in order to make money.

The 90-second ad showed a variety of athletes, including the Lakers' LeBron James and tennis star Serena Williams, and it ended with the slogan, "It's only insane until you do it". The league froze the policy after the players' union filed a grievance. I don't think it's appropriate what they did.

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