Coca-Cola reportedly considering cannabis-infused drinks

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The firm declined to comment but said it was watching the cannabis drinks market closely.

Coca-Cola is eyeing the cannabis market, according to a Monday Bloomberg report.

Would you down a cannabis-infused Coke?

While it is known primarily as a soda company, Coca-Cola owns a wide range of drink brands, including bottled waters, sports drinks, and coffees. Last month, Corona beer brewer Constellation Brands announced it will spend $3.8 billion to increase its stake in Canopy Growth, the Canadian marijuana producer with a value that exceeds C$13 billion ($10 billion). According to BNN Bloomberg, products containing CBD, are expected to become a $2.1 billion industry by 2020.

Coca-Cola is reportedly watching the cannabis industry and is intrigued by the idea of drinks infused with CBD.

Coca-Cola is considering a move into the growing market for cannabis-infused drinks. "The space is evolving quickly", he said.

While recent events have seen adult-beverage makers jump into the infused-beverages space, some believe the non-alcoholic infused-beverage markets may hold the key.

The drinks will be more about helping consumers with inflammation, pain and cramping and not about getting drinkers high, sources told Bloomberg. If the deal comes through, it would mark a significant foray into the cannabis sector for the beverage company. Moreover, the leak sent shares of Aurora surging in early morning trading, with stock prices jumping 16 percent on Monday, holding at US$7.61 as of Monday afternoon. "It's going to be more of the "recovery drink" category", they added of the beverage.

Those who like to relax and unwind with an ice cold Coca-Cola may have an entirely new way to do so in the near future. Cannabidiol is said to have analgesic and anti-inflammatory properties with no psychoactive effects.

Canadian Prime Minister Justin Trudeau had made legalising recreational use of cannabis part of his 2015 election campaign, arguing the new law would keep the drug out of the hands of underage users and reduce related crime.

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