The driver was identified by the St. Louis Post-Dispatch as 32-year-old Jason Gargac.
Passengers had no idea they were being recorded and when asked by the newspaper, some said that they wouldn't have given permission had they known.
Children, intoxicated college students and public figures, including Jerry Cantrell, lead guitarist with the band Alice in Chains, have been among the unwitting passengers, the Post-Dispatch reported.
Gargac claimed that the primary goal of the recordings was for security, but also contradicted himself, saying that he started driving for the services in order to create the livestream, according to the Post-Dispatch.
Nearly all have been streamed to his channel on the live video website Twitch, where he goes by the username "JustSmurf".
Lyft also suspended Mr Gargac. The Twitch videos were subsequently removed, and Gargac's tweets are now private.
Uber allows drivers to use video cameras to record passengers for safety purposes. "The troubling behavior in the videos is not in line with our Community Guidelines", Uber explained in a statement. "We have ended our partnership with this driver", Uber said in a statement to USA TODAY.
After the Post-Dispatch's story was published, Uber and Lyft each made a decision to suspend Gargac as a driver for violating their community guidelines, however.
Gargac's live stream channel was also removed from Twitch. The almost 700 rides he gave were fodder for watchers making jokes about the drunk passengers and crudely evaluating women's bodies.
Gargac told the newspaper that he sought out passengers who might make entertaining content, part of capturing and sharing the everyday reactions that earned him a small but growing following online. Of about a dozen the newspaper interviewed, all said they didn't know they were livestreamed and wouldn't have consented.
Both ride-share companies originally told the Post-Dispatch that Gargac's behavior was legal because Missouri law states that only one party needs to consent to the recording of a conversation.
"I think it's a larger question about privacy and technology for society, what we do when the norms around a particular technology are violated", Rosenblat said. "It was fake. It felt produced". I.have nothing more to add here.