Amazon's website crashes right as its Prime Day began

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If you have plans to do some discount shopping during Prime Day, you'll need to complete your purchases by July 18 at 3:00 AM ET (12:00 AM PT). Also, keep in mind this package will also get you access to upcoming games like Forza Horizon 4, which become day one releases with the service.

Spanish workers are on a three-day strike, while Polish workers will stage a work slowdown, known as work-to-rule, according to Reuters.

Starcom believes that Amazon Prime will be key to the company's growth in Australia, since shoppers who pay the annual Prime membership fee tend to spend more and shop more often than non-members.

Prime Day, created by 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Loop Capital's Anthony Chukumba believes that today will be "highly successful" for Amazon, and reiterated a $1,900 price target on the shares this morning.

"The message is clear - while the online giant gets rich, it is saving money on the health of its workers", Verdi spokeswoman Stefanie Nutzenberger said in a statement.

Interested in Amazon? Add Amazon as an interest to stay up to date on the latest Amazon news, video, and analysis from ABC News. And if you're wondering what everyone is buying, we've got a list of Amazon's early top sellers.

Amazon added that in the first hour of Prime Day in the US, "customers have ordered more items compared to the first hour a year ago".

Amazon and its billionaire founder, Jeff Bezos, have a long history of thwarting unionization efforts in the United States. Analysts, meanwhile, saw other things Amazon (AMZN) could have done better, like discounting more fashion brands and taking more advantage of its acquisition of Whole Foods.

Bezos is now the world's richest person, according to the Bloomberg Billionaires Index.

In Germany, six sites were hit by a strike on Tuesday with the work stoppage due to continue on Wednesday at the Leipzig depot.

Material from The Washington Post was used in this report.